Episode 22: Everything Hinges on Marketing — A Conversation on Recruiting for Niche Programs with Edward J. Herrelko

Dr. Edward Herrelko has quite the diverse resume — some of his professional stints include working for Tony Robbins, leading a marketing agency, and working as a dean at Southern California Seminary. Edward is currently the Executive Director of Marketing & Communication, and the Chief Marketing Officer at Dallas Theological Seminary. Edward believes that “everything hinges on marketing” and that today’s graduate enrollment management teams must become experts in executing data-driven campaigns that out smart, not out spend, the competition — especially those enrollment managers who recruit for niche programs. Edward also shares ideas on how institutions can better the student experience to reduce friction — from initial inquiry all the way through graduation. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.