1 min
Episode 23 – A Star Is Born The Marketing Minute
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- Business
In organizations just like yours, there are a variety of personnel, and each of them –– for better or worse –– is your brand evangelist. And each employee has the same potential to be a star for your brand. I’m Mark Stephen Ware.
The new movie, “A Star Is Born,” staring Lady Gaga and Bradley Cooper, is not the first time this story has been put to film. It’s not the second time. It’s not even the third time. It’s the fourth time because it’s a great story. The players change, but the story is essentially the same and audiences eat it up. That’s how brand building should work too. Everyone has the chance to be “born a star” for your brand, and that depends on how well they care for the brand and deliver services to your clients. Even with employee turn over or “churn”, the potential to rise to stardom is the same: from sales and sales enablement teams to finance and HR teams, from operations to reception, everyone can be a star for your company. The key is to plan on it, bake into your employee onboarding processes and make it part of your culture’s top 3 “gotta haves”, while continually modeled by your leaders. And that will make a hit with your customers causing them to buy repeat tickets to your firm’s star “performance”.
I’m Mark Stephen Ware.
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Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support
In organizations just like yours, there are a variety of personnel, and each of them –– for better or worse –– is your brand evangelist. And each employee has the same potential to be a star for your brand. I’m Mark Stephen Ware.
The new movie, “A Star Is Born,” staring Lady Gaga and Bradley Cooper, is not the first time this story has been put to film. It’s not the second time. It’s not even the third time. It’s the fourth time because it’s a great story. The players change, but the story is essentially the same and audiences eat it up. That’s how brand building should work too. Everyone has the chance to be “born a star” for your brand, and that depends on how well they care for the brand and deliver services to your clients. Even with employee turn over or “churn”, the potential to rise to stardom is the same: from sales and sales enablement teams to finance and HR teams, from operations to reception, everyone can be a star for your company. The key is to plan on it, bake into your employee onboarding processes and make it part of your culture’s top 3 “gotta haves”, while continually modeled by your leaders. And that will make a hit with your customers causing them to buy repeat tickets to your firm’s star “performance”.
I’m Mark Stephen Ware.
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Support this podcast: https://podcasters.spotify.com/pod/show/the-marketing-minute/support
1 min