Episode 23: Excellence with Wynn Resorts, Through Both Product and People

To open Season Two of Luxury Travel Innovators, host Adam Deflorian traveled to the Sirius XM Studio at Wynn Las Vegas for a conversation with Brian Gullbrants, COO - North America.

Key topics include:

• Wynn’s investment in its employees and how discretionary care is embedded in the company culture.

• How their mutually beneficial partnership with Formula 1 has helped to change the fabric of Las Vegas into the entertainment and sports capital of the world.

• Why human interaction will be a primary luxury component amidst the integration of AI

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Produced by Brenna Darling and Chase Gohl, 2026

Opening by Melissa Kennedy and Ellery Ross-Reid, 2026