Episode 23: How Pomelo is a Digital Native Vertical Brand‪?‬ Fashion Business Referee

Digital Native Vertical Brand (DNVB) are new type of business in the fashion world. To understand this, we are looking at Pomelo. A fashion tech company that is set up to provide a whole new shopping experience. However, it is a tech company not a fashion brand. How does that work? listen to the episode to understand what are DNVBs and how it is applies to Pomelo.

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