Episode #24 with Meg Kernahan from Condé Nast Performance Marketing Spotlight

Joining Marshall this week is Meg Kernahan, Senior Manager of Commerce Partnerships at the esteemed Condé Nast. Meg brings nearly a decade of experience in performance marketing, and she's here to share her journey from a traditional sales role to becoming a pivotal figure at one of the world's leading media companies. From her early days navigating paid social channels to spearheading affiliate programs and now, strategizing commerce partnerships for globally recognized brands like Vogue, Wired, and GQ, Meg's insights are a treasure trove for anyone looking to understand the ins and outs of affiliate marketing and content monetization.
Get ready as we discuss everything from the interplay between PR and performance marketing to the evolving challenges and opportunities in a publishing powerhouse. We'll also delve into some common misconceptions about working with content publishers and explore Meg's predictions for the industry's future. Stay tuned as we shine the spotlight on the dynamic world of performance marketing with our guest, Meg Kernahan, right here on Performance Marketing Spotlight.