25 min

Episode 28: Andrew Bertera, New England Biolabs Minor Tweak, Major Impact

    • Science

This is last episode for 2020 of the Minor Tweak, Major Impact podcast but don’t worry, we will be back in 2021 with more episodes and exciting guests. In this episode we are speaking with Andrew Bertera who is the Executive Director of Marketing & Sales at New England Biolabs, Inc. Andy joined New England Biolabs in 2009, having previously worked in a variety of R&D, marketing and senior management positions at Amersham, GE and Promega. As Executive Director of Marketing and Sales at NEB, Andy is responsible for the development and implementation of NEB’s marketing strategies and tactics across its entire product portfolio. Andy also oversees its US Sales and Customer Service activities and organizations. His role at NEB involves the direct management of the customer service, marketing, and sales professionals, covering the disciplines of market research, product management, channel and order management, US sales, digital marketing, and scientific and marketing communications. Andy is also the NEB representative at the Analytical, Life Science & Diagnostics Association (ALDA) Executive Management Meetings and a Board member of the Sales And Marketing Professionals in Science (SAMPS). In this episode, we are talking with Andy about his career path from the bench to the commercial side of science, challenges for NEB during the COVID-19 pandemic, protocols for vendors, and more.Links:New England Biolabs - https://www.neb.com/NEB protocols workspace - https://www.protocols.io/workspaces/new-england-biolabs-nebmyNEB™ - https://www.amazon.com/New-England-BioLabs-Biolabs/dp/B07R65WJF2

This is last episode for 2020 of the Minor Tweak, Major Impact podcast but don’t worry, we will be back in 2021 with more episodes and exciting guests. In this episode we are speaking with Andrew Bertera who is the Executive Director of Marketing & Sales at New England Biolabs, Inc. Andy joined New England Biolabs in 2009, having previously worked in a variety of R&D, marketing and senior management positions at Amersham, GE and Promega. As Executive Director of Marketing and Sales at NEB, Andy is responsible for the development and implementation of NEB’s marketing strategies and tactics across its entire product portfolio. Andy also oversees its US Sales and Customer Service activities and organizations. His role at NEB involves the direct management of the customer service, marketing, and sales professionals, covering the disciplines of market research, product management, channel and order management, US sales, digital marketing, and scientific and marketing communications. Andy is also the NEB representative at the Analytical, Life Science & Diagnostics Association (ALDA) Executive Management Meetings and a Board member of the Sales And Marketing Professionals in Science (SAMPS). In this episode, we are talking with Andy about his career path from the bench to the commercial side of science, challenges for NEB during the COVID-19 pandemic, protocols for vendors, and more.Links:New England Biolabs - https://www.neb.com/NEB protocols workspace - https://www.protocols.io/workspaces/new-england-biolabs-nebmyNEB™ - https://www.amazon.com/New-England-BioLabs-Biolabs/dp/B07R65WJF2

25 min

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