106 episodes
Small Business Marketing - Then and Now Howard Wolpoff
-
- Business
-
-
5.0 • 5 Ratings
-
🎙️ Welcome to Small Business Marketing: Then and Now Podcast! 🚀
Get ready for an exhilarating dive into the dynamic world of small business entrepreneurship! Join us in "Small Business Marketing - Then and Now," where we unravel the inspiring stories of passionate small business owners. Together, we explore their journey from launching their businesses, the innovative marketing strategies that fueled their beginnings, the evolution of their marketing efforts over time, and the ingenious pivots made during the challenging landscape of the Covid-19 economy.
Meet Your Host: Howard Wolpoff 🌟
I'm Howard Wolpoff, your guide on this transformative journey and the Chief Marketing Solutionist of Profit Master Business Solutions (www.profitmasterbusinesssolutions.com). With a rich tapestry of experience spanning over 25 years, I've empowered hundreds of businesses with profitable solutions. My expertise lies in driving sales, attracting and retaining customers, and building robust corporate brands. I've played a pivotal role in launching notable ventures such as Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team, and GRIDIRONNOW.COM, the premier site for SEC football.
What to Expect:
Inspiring Entrepreneurial Tales: Immerse yourself in the captivating narratives of small business owners who dared to dream big. Discover the challenges they overcame, the strategies that set their businesses on fire, and the resilience that propelled them forward.Marketing Evolution: Explore the fascinating evolution of marketing strategies. From traditional approaches to the digital landscape, we dissect the transformations that have shaped small business marketing, offering actionable insights for budding entrepreneurs and seasoned business owners alike.Navigating the Covid-19 Economy: Delve into the art of pivoting during the unprecedented challenges posed by the Covid-19 economy. Uncover the innovative solutions, adaptability, and creativity displayed by small businesses in the face of adversity.Expert Interviews: Enjoy in-depth conversations with industry experts, thought leaders, and successful entrepreneurs. Gain access to their wisdom, strategies, and insider tips that can revolutionize your marketing approach.Interactive Learning: Engage in interactive discussions, ask questions, and participate in live sessions. Connect with a vibrant community of entrepreneurs, fostering collaboration and networking opportunities.
Join the Revolution! 🌍
Are you ready to revolutionize your approach to small business marketing? Tune in to "Small Business Marketing - Then and Now" and become part of a thriving community dedicated to business growth and innovation. Subscribe now, and let's embark on a transformative journey together. Together, we'll redefine the landscape of small business marketing, one inspiring story at a time! 🚀✨ #SmallBusinessMarketing #EntrepreneurialJourney #MarketingInnovation #BusinessResilience #MarketingEvolution
-
Denise Van Noy of Lucidity Bookkeeping, Episode 106
In this insightful episode of "Small Business Marketing - Then & Now," we delve into the transformative world of modern bookkeeping with Denise Van Noy, the driving force behind Lucidity Bookkeeping. With a keen focus on small businesses, Lucidity Bookkeeping stands out by bringing the accounting department directly to entrepreneurs.
With over 20 years of genuine business experience under their belt, the team at Lucidity Bookkeeping isn't just about crunching numbers. They merge bookkeeping expertise with entrepreneurial insights, understanding the multifaceted challenges faced by business owners.
Denise highlights her journey into bookkeeping and her companies journey in marketing to small business owners. Lucidity Bookkeeping's systematic approach ensures that each client's unique business model, operations, and goals are thoroughly understood. This personalized touch allows them to offer tailored solutions, from improving workflows to enhancing overall efficiency.
Lucidity Bookkeeping serves both local clients in the West Palm Beach, Florida area and remote clients across the United States. Their commitment to fostering strong communication and building close relationships with their clients shines through in every interaction.
Tune in to discover how Lucidity Bookkeeping is redefining bookkeeping for the modern entrepreneur, providing clarity where it matters most and empowering businesses to achieve financial success.
To learn more, click https://www.luciditybookkeeping.com/
You can find your host, Howard Wolpoff, at:
www.profitmasterbusinesssolutions.com
Twitter - https://twitter.com/hwolpoff
Instagram - https://www.instagram.com/hwolpoff/
TikTok - https://www.tiktok.com/@hwolpoff
Thank you for listening! -
Jason Hartley of Yum At Hart, LLC - Episode 105
Who can take a sunrise; Sprinkle it with dew? Cover it with chocolate and a miracle or two?
The Candy Man can 'cause he mixes it with love and makes the world taste good.
Have you ever traveled to a different country and discovered unique products by well-known brands that aren't available back home? It's a common experience for many globetrotters and expats. Companies leverage this by creating localized offerings that cater to regional tastes and preferences, enhancing their brand's allure and creating a loyal customer base. These exclusive items often become coveted treasures for those who encounter them abroad. The desire to access these products can create a sense of longing and nostalgia, making them even more sought-after.
In this tantalizing episode of Small Business Marketing – Then & Now, we dive into the captivating world of global flavors with Jason Harley, the passionate founder of Yum At Hart LLC.
Join us as we explore Jason's insatiable love for diverse and delicious snacks from around the world and discover the profound connections that food can create. At Yum At Hart, it's not just about selling candy, drinks, and snacks; it's a passionate quest to share the flavors, stories, and cultures that make each bite and sip a unique and unforgettable experience. Tune in to hear about Jason’s fervor for discovery as he scours the corners of the earth to bring you the most enticing, authentic, and surprising treats, each with its own fascinating tale to tell. Don't miss this mouth-watering marketing journey that celebrates the universal language of food and the joy of culinary exploration!
To learn more, or to order some of your foreign favorites, click https://yumathartllc.co/
You can find your host, Howard Wolpoff, at:
www.profitmasterbusinesssolutions.com
Twitter - https://twitter.com/hwolpoff
Instagram - https://www.instagram.com/hwolpoff/
TikTok - https://www.tiktok.com/@hwolpoff
Thank you for listening! -
Cindy Jessup of Welcome Home Concierge- The Home Watch Experts - Episode 104
In this episode of Small Business Marketing - Then & Now, join us as we chat with Cindy Jessup, the founder of Welcome Home Concierge - The Home Watch Experts.
Discover how Welcome Home Concierge is revolutionizing the concierge industry by offering a diverse range of services to simplify your life. While her business addresses the need of running errands and waiting for deliveries to grocery shopping and pharmacy pick-ups, Cindy has found a valuable niche of monitoring and protecting the homes of “Snow Birds” and other seasonal residents to ensure the safely and continued maintenance of their properties.
She is a back-to-back winner of the Best of Sarasota Magazine (2023-24) and is dedicated to making life easier for busy professionals, individuals with mobility issues, and those who are thousands of miles away.
Tune in to learn more about the innovative solutions Welcome Home Concierge provides to enhance your daily life.
And for more information about Welcome Home Concierge, click https://www.whcsarasota.com/.
You can find your host, Howard Wolpoff, at:
www.profitmasterbusinesssolutions.com
Twitter - https://twitter.com/hwolpoff
Instagram - https://www.instagram.com/hwolpoff/
TikTok - https://www.tiktok.com/@hwolpoff
Thank you for listening! -
Larry Couf of Couf Plumbing - Episode 103
In this episode of Small Business Marketing - Then and Now, we sit down with Larry Couf, owner of Couf Plumbing in Jacksonville, Florida.
Larry shares his inspiring journey of starting in the plumbing business and how he has leveraged the power of word-of-mouth marketing to grow his company. Through deep relationships with his customers and network, Larry has cultivated a loyal client base that continues to drive the success of Couf Plumbing.
Moreover, Larry discusses the importance of fostering a family atmosphere within his company, highlighting how he has built strong relationships with his staff to create a supportive and cohesive team.
Tune in to learn how Larry's commitment to customer service and employee satisfaction has propelled Couf Plumbing to new heights in the competitive small business landscape.
To contact Couf Plumbing, click : https://www.coufplumbing.com/
You can find your host, Howard Wolpoff, at:
www.profitmasterbusinesssolutions.com
Twitter - https://twitter.com/hwolpoff
Instagram - https://www.instagram.com/hwolpoff/
TikTok - https://www.tiktok.com/@hwolpoff
Thank you for listening! -
Episode 102 - Natalie Hume, Quick Draw Caricatures
Join us in the latest episode as Natalie Hume, the Owner and Manager of Quick Draw Caricatures, takes us on a captivating journey of entrepreneurship. From the inception of her business in 2017 to becoming a sought-after caricature artist, Natalie shares insights into the challenges and triumphs of running a caricature booth. Discover how she and her team hit the road, traveling across the continent to leave a mark at county and state fairs. Learn about the artistry, the hustle, and the joy of bringing smiles to countless faces through her unique talent. Tune in for a colorful exploration of Natalie's entrepreneurial adventure in the world of caricatures and fairs.
You can learn more about Natalie and Quick Draw Caricatures at www.qdcaricatues.com
You can find your host, Howard Wolpoff, at:
www.profitmasterbusinesssolutions.com
Twitter - https://twitter.com/hwolpoff
Instagram - https://www.instagram.com/hwolpoff/
TikTok - https://www.tiktok.com/@hwolpoff
Thank you for listening! -
Episode One Hundred and One - Simone Bridges, Goddess Food Factory
Exciting news! Our next guest on the show is Simone Bridges, an award-winning celebrity chef, author, speaker, and high school senior!
Simone is the founder of Goddess Food Factory, where she puts her unique spin on traditional desserts. Not only is she a talented chef, but she's also passionate about increasing STREAM education (Science, Technology, Reading, Engineering, Arts, and Mathematics) through her work and events.
Simone is dedicated to serving her community by providing education on culinary basics, STREAM, and kidpreneurship.
Join us to hear Simone share her journey in building a business while balancing schoolwork and preparing for college applications!
To learn more, please click https://www.goddessfoodfactory.com/
As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.
Click www.profitmasterbusinesssolutions.com.
You can find your host, Howard Wolpoff, at:
www.profitmasterbusinesssolutions.com
Twitter - https://twitter.com/hwolpoff
Instagram - https://www.instagram.com/hwolpoff/
TikTok - https://www.tiktok.com/@hwolpoff
Thank you for listening!
Customer Reviews
Amazing Show!
I love how practical each episode is. Howard and his guest bring so much value, I take away so many actionable items to put into my business after listening.
A startup PM
I so enjoy hearing the journey stories of all of these small business owners. Marketing is such an important factor in building and growing a business and Howard really has a talent for bringing out the best in his guests storytelling.
Small Business Owner Must
Howard is great at his craft and at bringing small business owners together to create his informative podcast. It is interesting listening to all the unique businesses and how they approach their marketing. We’re all in this together to help support one another and Howard helps make that happen.