36 episodes

Small Business Marketing - Then and Now is a conversation with small business owners who share why they launched their business and how they marketed that launch, how their marketing had evolved over time and what type of pivot have they made during this Covid-19 economy.Your host is Howard Wolpoff, the Chief Marketing Strategist of Profit Master Business Solutions (www.profitmasterbusinesssolutions.com) and a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. He has helped launch three businesses: Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team and GRIDIRONNOW.COM, the premier site for SEC football.He previously has served as the Director of Best Media in Houston, TX and the Vice President of Client Integration at Client Focused Media where he also produced four local TV shows and was a host on Buzz TV where he interviewed local business owners and leaders. Born and raised in New York City, Howard moved to Jacksonville in 2007. He is married with three children and earned his MBA in Marketing from Fordham University.

Small Business Marketing - Then and Now Howard Wolpoff

    • Business

Small Business Marketing - Then and Now is a conversation with small business owners who share why they launched their business and how they marketed that launch, how their marketing had evolved over time and what type of pivot have they made during this Covid-19 economy.Your host is Howard Wolpoff, the Chief Marketing Strategist of Profit Master Business Solutions (www.profitmasterbusinesssolutions.com) and a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. He has helped launch three businesses: Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team and GRIDIRONNOW.COM, the premier site for SEC football.He previously has served as the Director of Best Media in Houston, TX and the Vice President of Client Integration at Client Focused Media where he also produced four local TV shows and was a host on Buzz TV where he interviewed local business owners and leaders. Born and raised in New York City, Howard moved to Jacksonville in 2007. He is married with three children and earned his MBA in Marketing from Fordham University.

    Episode Thirty Six - Salina Yeung, the[in]academy

    Episode Thirty Six - Salina Yeung, the[in]academy

    My conversation with Salina Yeung, a former LinkedIn manager, was an eye opening roadmap to conquering the platforms algorithm and getting your content noticed.  As the CEO of a company that trains individuals and companies how to market themselves on LinkedIn, Salina shares her business ownership journey and confirms her expertise while sharing tips and tricks to make your profile stand out on the platform.

    To learn more about Salina, find her on linkedIn and on her website, https://www.theinacademy.com/
     

    • 38 min
    Episode Thirty Five - Oxana Romanyuk, Remote Rockstars

    Episode Thirty Five - Oxana Romanyuk, Remote Rockstars

    On this episode, I speak with Oxana Romanyuk, who is changing the game of virtual assistants at Remote Rockstars of which she is the founder and CEO.  

    Remote Rockstars does not only provide expert virtual executive assistant services to individuals, entrepreneurs, and small to medium-sized companies nationwide, but they have expanded into producing podcasts and creating back office support teams.  She and her team, provide ease, support and sustainability so business owners can have more freedom and focus on the projects that are actually getting them closer to their goals.

    She shares the story of her four plus year journey to help overworked entrepreneurs and online business owners.

    To learn more about what Oxana's company offers, click https://www.remoterockstars.com/

    • 44 min
    Episode Thirty Four - Darrell Evans, Yokel Local Marketing

    Episode Thirty Four - Darrell Evans, Yokel Local Marketing

    Our episode features Darrell Evans,  a serial entrepreneur, investor, and co-founder of Yokel Local Internet Marketing. He and his team have helped entrepreneurs and companies to generate over $300M in revenue online since 2011.  
    Darrell shares with us his journey in marketing his businesses and the tools he learned at the earliest stages of email marketing that has benefited his companies and his clients and have kept him from needing to cold call for well over a decade!
    To learn more about Darrell, please click https://www.darrellevans.net/.  
     

    • 31 min
    Episode Thirty Three - Rob Simone, Summer Friday

    Episode Thirty Three - Rob Simone, Summer Friday

    Todays episode is a story of how Covid has effected the marketing agency world.  Rob Simone was a man without an agency when his decided to close in 2020.  He found himself with clients needing his services and employees panicked about their futures.  He stepped into action and founded  Summer Friday, which broke from the traditional agency culture by prioritizing the input and wellbeing of their employees, even over clients. 

    Please enjoy the story of Rob's journey....

    • 28 min
    Episode Thirty Two - Neeld Wilson, Gator Engineering & Aquifer Restoration

    Episode Thirty Two - Neeld Wilson, Gator Engineering & Aquifer Restoration

    For today' episode, we have Neeld Wilson, an award winning geologist who shares with us the adventures and challenges of bidding for government contracts.  His company, better known as G.E.A.R., is a is a certified Service Disabled Veteran Owned Small Business that provides Geological, Environmental, Geotechnical, and Engineering services to a diverse range of private, state, and federal government clients across the United States.
    They provide expert experience in the environmental and engineering fields, specializing in turn-key services from pre-acquisition to pre-construction, environmental assessment and remediation, and facility operations, including potable water distribution systems, bulk storage operations, and Mechanical-Electrical-Plumbing services.

    To learn more about their services, please click https://www.gearengineer.com/.

    • 23 min
    Episode Thirty One - Tracy Hoth, Simply Squared Away

    Episode Thirty One - Tracy Hoth, Simply Squared Away

    Our newest episode is about organization, in your life and in your home.  Tracy Hoth is a professional organizer and, for over a decade, she has helped women in their homes and offices showing them  how it is possible to become the organized person they’ve always dreamt of being.  

    She is also a life coach and shares with us how she shows women  why they disorganized, stuck and overwhelmed and exactly what to do next. 
    She also discusses with us the evolution and growth of her business.

    To learn more about Tracy, click https://simplysquaredaway.com/.

    www.instagram.com/tracyhoth
    www.facebook.com/simplysquaredaway
    www.pinterest.com/simplysquaredaway
    https://www.linkedin.com/in/tracyhoth/

    • 26 min

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