Is it possible to build a multimillion-dollar company without a sales team? Rand Fishkin, the Co-Founder and CEO of SparkToro, is a living testament that it is! Rand shares with host Doug C. Brown that the secret lies in building relationships with the right people. You need to get the right leads at the top of the sales funnel for this strategy to work. How do you find the right people? By getting the data you need to understand your target customer and your competitors’ audience. Excited to learn more? Tune in!