Episode #36 - Branding Your Franchise The Franchise Manual Podcast

My Podner in this episode is Jordis Small and she’s going to talk with us today about branding. Branding is a word that is used in many contexts and sometimes misused and misunderstood. Jordis promises to clear all of that up for us today. This will be a fun ride
Note: Ms. Jordis is recovering from a nasty cold and she lost her voice. The voice is scratchy but the content is GOLDEN.
Time Stamps
Jordis Small Intro
00:00:32
Segment 1
00:02:42
Get to know Jordis Small
Segment 2
00:18:00
Topic Segment – Branding Your Franchise
Segment 3
01:14:12
Quickdraw Questions
 
Topics Discussed in this Episode
What is your brand? 
Most folks think it’s logo, fonts, colors... It’s much more
Why do you need to know your brand better than your spouse? 
Are you prepared to articulate your brand to potential franchisees?
How to audit your own brand...
Test your logo to see if it’s good, is everything in alignment with the vision of the company, will people understand it with you telling them?
What makes a GOOD logo?
Is your logo scalable, timeless, and appropriate for growth?
Why do you need a robust brand guide before franchising?
What is worth including, like color usage ect…
How to set up your franchise for success through creating an asset library. Basically pre making various marketing materials for them so they don’t DIY.
Why does this brand work now? Prepare for growth and longevity. 
Jordis Small
Stellen Design
www.stellendesign.com
jordis@stellendesign.com
310-418-6287
 
Kit Vinson
www.franman.net
kit.vinson@franman.net
214-736-3939 x 101