30 min
Episode 36: Optimizing B2B Marketing Operations: AI, Automation & Building Customer Relationships | Charlie Riley Interesting B2B Marketers
-
- Marketing
This episode of Interesting B2B Marketers Podcast features guest Charlie Riley, Vice President of Marketing for North America at Send, who has extensive experience working with franchise groups and building a local co-marketing co-op. Together, Steve and Charlie discuss various aspects of marketing such as operations optimization, leveraging AI and automation tools for efficiency, and the importance of internal education and communication. They explore topics like community-l...
This episode of Interesting B2B Marketers Podcast features guest Charlie Riley, Vice President of Marketing for North America at Send, who has extensive experience working with franchise groups and building a local co-marketing co-op. Together, Steve and Charlie discuss various aspects of marketing such as operations optimization, leveraging AI and automation tools for efficiency, and the importance of internal education and communication. They explore topics like community-l...
30 min