Episode #36 with James Bannerman from The Reward Collection

Welcome to the Performance Marketing Spotlight, with your host, Marshall Nyman, founder and CEO of NYMO&CO. Today, I'm thrilled to welcome James Bannerman, the head of global sales at The Reward Collection, a leading player in the world of card-linked and open banking cashback offers.

In this episode, James delves into his fascinating journey from an actor to a sales and marketing professional. He explains how The Reward Collection operates and why brands should consider leveraging card-linked offers to attract, reward, and retain customers. With a reach of over 512 million closed customer groups, The Reward Collection provides a frictionless, risk-free, and highly effective method for brands to increase customer loyalty and drive sales.

James also shares insights into the integration of card-linked offers with traditional affiliate programs and reveals some exciting projects on the horizon, including partnerships with large brands like United Parks and Revolut. As the industry evolves, James predicts significant growth in open banking, highlighting its potential to offer highly targeted rewards to consumers.

So, tune in to hear James Bannerman's expert take on the vibrant world of performance marketing and discover how card-linked offers can transform your brand's customer engagement strategy.