39 min
Episode 37: Creating Value with NFTs Digital Marketing Musings
-
- Marketing
The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.
Listen to learn what a non-fungible token (NFT) is and why they matter.
Highlights include:
• Why should marketers and brands care about NFTs?
• What is a smart contract?
• How do you know how much an NFT is worth?
• Why should brands use NFTs to reward loyal customers with exclusive opportunities?
• How can brands use NFTs to bridge their physical and digital presence?
Resources:
• NFTs Beyond the Hype: How to Put Non-Fungible Tokens to Work for Your Brand
• What the Metaverse Means for B2B Companies – Inc.
• How Will the Metaverse Fortify Customer Journey Analytics? – Advertising Week
• What Do Consumers Think About Personalized Experiences?
• Digital Marketing Musings: The Evolution of Web 3.0 & the Metaverse, Part 2
The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.
Listen to learn what a non-fungible token (NFT) is and why they matter.
Highlights include:
• Why should marketers and brands care about NFTs?
• What is a smart contract?
• How do you know how much an NFT is worth?
• Why should brands use NFTs to reward loyal customers with exclusive opportunities?
• How can brands use NFTs to bridge their physical and digital presence?
Resources:
• NFTs Beyond the Hype: How to Put Non-Fungible Tokens to Work for Your Brand
• What the Metaverse Means for B2B Companies – Inc.
• How Will the Metaverse Fortify Customer Journey Analytics? – Advertising Week
• What Do Consumers Think About Personalized Experiences?
• Digital Marketing Musings: The Evolution of Web 3.0 & the Metaverse, Part 2
39 min