Episode 37: Is Your GTM Missing AI Signals?

You can also apply to be the guest on TeqTalk: ⁠https://www.Teqfocus.com/TeqTalk/⁠    You can connect with:  Jas Kaur, CTO, Teqfocus: ⁠https://www.linkedin.com/in/jas-kaur-5396b237/⁠  Akansha Aggarwal, Senior Director, Worldwide GTM Strategy and Excellence, NetApp: ⁠https://www.linkedin.com/in/leadtochangeakansha/⁠    -----------    In this episode of TeqTalk, we sit down with Akanksha Aggarwal, to unpack how artificial intelligence, Gen AI, and AI automation are redefining modern go-to-market strategies. From data strategy to AI augmentation, Akanksha shares practical insights on aligning RevOps systems, unifying data, and driving outcomes—not just activities.    Discover how generative AI enables deeper personalization, contextual messaging, and real-time decision-making across the B2B sales and SaaS landscape. Learn why GTM leaders must shift from siloed execution to intelligent, signal-driven loops—and how to start, scale, and measure success with confidence.    Topics Covered:  - Why traditional GTM is broken—and what replaces it  - Building a looped, signal-first GTM with AI in marketing  - From ICP to intent: Leveraging micro-signals at every stage  - How RevOps systems are evolving with AI augmentation  - Real-world use cases from AWS, Meta, Google & NetApp  - Crafting a future-ready data strategy for sustainable AI adoption  - Tackling change management and trust in enterprise AI    Timestamps:  0:42 - Akanksha Aggarwal Intro   3:41 - Linear vs. Signal-Driven GTM   6:26 - Top 3 Signals: Intent, Engagement, Retention   10:56 - Trust & AI Augmentation   12:49 - Churn Modeling  15:04 - AI in Top of Funnel & Contextualization   19:15 - AI in Mid-Funnel   26:48 - Data Strategy is Key   29:29 - AI Adoption: Start Small, Measure, Take People Along    If you're a GTM leader, RevOps architect, or a B2B SaaS marketer exploring how to embed AI across the funnel—from lead gen to upsell—this episode is for you.    -----------  About podcast:  TeqTalk is a leading technology podcast hosted by Jas Kaur, focused on the future of AI, data, and digital innovation—especially in the healthcare, pharma, and tech space. Each episode features exclusive conversations with CXOs, CIOs, data architects, and industry experts from across the US and Canada.    From AI-powered transformation and natural language data access to real-time insights and data integration, TeqTalk explores how modern businesses can bridge the gap between technology and strategy. Whether you're a tech leader, marketer, or innovation enthusiast, TeqTalk delivers practical knowledge, thought leadership, and cutting-edge trends shaping the future of enterprise solutions.    #gotomarket #ai #genai #marketing #teqtalk