Episode 38 | Part 2: How to Become a more Creative, Inspired and Innovative Leader with Susie deVille The Business of You with Rachel Gogos

Everything Susie deVille makes serves her ultimate mission: To empower entrepreneurs to access their inspiration and creativity. 
By developing workshops, offering coaching programs and writing her book, Susie is working to make the world of business a more joyous and innovative place!
In this episode, Susie deVille uses her own story to teach us the importance of casting aside perfectionism and taking confident action.
Susie is the founder and CEO of the Innovation & Creativity Institute. An author, coach, and business owner who built and sold a highly profitable real estate firm, she has been researching innovation and creativity since 2005. Her first book, Buoyant: The Entrepreneurs Guide to Becoming Wildly Successful, Creative, and Free, has been called The Artist's Way for entrepreneurs.
The secret to getting unstuck: Take bold action!
Susie teaches business owners to build small daily habits that free us up for more creative thinking-actions like journaling, sketching, and moving our bodies. Ultimately, these bold and messy exercises have a proven impact on our work.
By removing ourselves from details and the anxious trap of our thoughts, we free ourselves from limitation and see solutions that were previously unseen. Work, relationships, aspirations and ideas flow easily to us and we approach them with excitement and inspiration!
Think you don’t have time to play around? This is for you…
Susie faces a popular objection from her clients: “I don’t have time for these things! I have a job!” But studies about innovation paint an important picture about the value of play.
By carving out a few moments to mindlessly create, we unlock parts of our creative brain that will help us solve difficult challenges in our businesses. Small daily actions like Susie’s journaling and sketching prompts will send us down a path to becoming more inspired and innovative entrepreneurs.
Quotes
“My book is written for entrepreneurs who are painfully stuck and crave creativity and inspiration. They believe they have to be more, do more, have more discipline to achieve that. But the book shows us that it’s by tapping into that your unbridled creativity that you can access that flow that you’re seeking.”
“I help people have a whole-brain approach to life and work.”
“Once we get clear on our own instincts and strengths, we can leverage that in how we build business partnerships, how we work with our clients, and how we lead strategically.”
“When our imagination and intuition come online, something happens in our work that is robust and intoxicating.”
“I was experiencing self-doubt, writing a book about self-doubt. I was deep in the details and my perfectionist tendencies took the wheel. It shut off the lights in my brain. But I remembered the way out…I went to my sketchbook and did a 5-minute piece of art. I wasn’t thinking about design, I just went wild. I went for it! And I chiseled out the concrete of my self-doubt. I was back in the saddle of my true self.”
“There’s a reason you’re so attracted to entrepreneurship. You have a great idea! You have a desire to create, to serve, and put a positive dent into the universe. You can shape and create a business that serves the kind of life that you want to lead, not the other way around. Design your ultimate life and then shape your business to serve it.”
“When we get back into rhythm with our values and our joy, we realize that the magical marketing elixir is us.”
“Establish your healthy habits and rituals. Make them non-negotiable.”
“Our artistry and creativity give us the ability to get through any challenge.”
“Everything in my life was a disaster. But I started with very simple healthy habits and it fed my creativity.”
“We have everything we need for the journey already. Once you start moving, the universe sees that you’re in the game!”
Links mentioned in this episode:
Check out the website for the Innov