38 min

Episode 396: Lilliana Antequera, Sr. Collegiate Marketing Manager, CELSIUS Sports Business Secrets

    • Entrepreneurship

Today’s guest is Lilliana Antequera, Sr. Collegiate Marketing Manager for CELSIUS!

Lilliana has an extensive background in marketing in the consumer packaged goods space in addition to tech focused companies. Today she shared invaluable insight into the world of brand marketing, NIL and a sneak peek at some additional collegiate-focused projects at CELSIUS.

Today we talked about….


her desire to be an astronaut before anything else
how she got her first opportunity in marketing
why it’s important to work face to face with consumers
why it’s important to have authentic brand campaigns
characteristics that have helped her along her career journey
a 30k foot view of CELSIUS Collegiate Marketing and the products they make
an exciting new announcement – CELSIUS University!
The NIL space and what to expect in the coming months
and much more

Appreciate you tuning in. Hope you enjoy!

Today’s guest is Lilliana Antequera, Sr. Collegiate Marketing Manager for CELSIUS!

Lilliana has an extensive background in marketing in the consumer packaged goods space in addition to tech focused companies. Today she shared invaluable insight into the world of brand marketing, NIL and a sneak peek at some additional collegiate-focused projects at CELSIUS.

Today we talked about….


her desire to be an astronaut before anything else
how she got her first opportunity in marketing
why it’s important to work face to face with consumers
why it’s important to have authentic brand campaigns
characteristics that have helped her along her career journey
a 30k foot view of CELSIUS Collegiate Marketing and the products they make
an exciting new announcement – CELSIUS University!
The NIL space and what to expect in the coming months
and much more

Appreciate you tuning in. Hope you enjoy!

38 min