30 min
Episode 4: Why Advertising is Less Effective if Your UI/UX is Not on Point Marketing Then & Now: A Talk-and-tell with Bozell
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- Marketing
Ever wonder why your ads are not converting as much as you’d like? Or why your visitors are not staying on your website for very long? In this episode, senior UI/UX designer Justin Henriksen explains why it doesn't matter how great your advertising is if you're not thinking through the UI and UX on the other side of the ad. He helps us understand the difference between the two, as well as how both should work together to create a “holistic customer journey” that will support your business objectives and keep your customers happy.
Ever wonder why your ads are not converting as much as you’d like? Or why your visitors are not staying on your website for very long? In this episode, senior UI/UX designer Justin Henriksen explains why it doesn't matter how great your advertising is if you're not thinking through the UI and UX on the other side of the ad. He helps us understand the difference between the two, as well as how both should work together to create a “holistic customer journey” that will support your business objectives and keep your customers happy.
30 min