Episode 48: Kate O’Brien - Leaving the 9–5 for Full-Time Influence

Kate O’Brien traded her career in HR for a camera and a ring light, and never looked back. From hitting 200K YouTube subscribers to building long-term brand partnerships, Kate shares how she navigated the leap into full-time content creation. In this episode, we talk about creator rates, syndication strategies, and why her “just one free moisturizer” mindset helped her grow a deeply engaged audience.

Follow Kate on Instagram and TikTok @carewithkate, and on YouTube at Care With Kate.