This week, Jay Goltz tells Dana White and Laura Zander why he can’t stop starting businesses. In recent years, for example, he’s considered buying other picture -frame shops, he’s bought a firehouse that he thought he might turn into an event space (or a dog kennel), and he’s fantasized about opening an ice cream shop. “I have a whole list of businesses I'm not starting,” says Jay, who has been down this road so many times he’s developed a five-point test for whether he should proceed. And now he’s got a new idea—an online art gallery—that he believes passes the test. “I think I’m going to do it,” he says. Plus: Dana has a new business, too. And Laura assesses the damage done to the yarn industry by two venture-backed rivals.