This week, we're excited to have Kayla Kogenik, a graphic and web designer extraordinaire, on the show to talk about design best practices! Many business owners or small marketing teams design graphics for print and digital mediums—social media, flyers, websites, and the like. However, not all of these conform to what we consider graphic design best practices. In this week's episode, we head to design school as Kayla outlines some simple things businesses can do to design stellar graphics that present their brand effectively. Plus, we touch on the benefits of working with a graphic designer and how allocating some of your organization's marketing budget to hire an experienced designer can elevate your brand's appearance and results.