Episode 8: Stop Doing Everything The M Word - Uncensored Conversations On Marketing

    • Marketing

Dr. Alfred J. Amado is the president and CEO of Behavioral & Educational Solutions (BES). He is a psychologist by training and transformed his clinical practice into a successful behavioral health consulting organization that specializes in behavioral health and medical staffing, and the provision of education support and clinical care. He has numerous national publications, presentations, and awards.

Connect with Dr. Amado on Facebook, Google+, LinkedIn, and Youtube!

Listen to other episodes of The M Word Podcast here.

Full transcript below:

Jennifer: [00:00:00] Hi, I’m Jennifer Mulchandani,

Heather: [00:00:02] and I’m Heather Myklegard.

Jennifer: [00:00:04] Welcome to The M Word, where we have uncensored conversations on all things marketing .

Heather: [00:00:10] Due to COVID, we are not recording in the studio and apologize for any poor audio or technical. As soon as it is safe, we will have our guests with us in the studio until then stay healthy and wear a mask.

Jennifer: [00:00:28] Hello and welcome to The M Word. My name is Jennifer

Heather: [00:00:31] and I’m Heather.

Jennifer: [00:00:33] And today we’re talking to Dr. Alfred Amado. Dr. Amado is the owner and founder of Behavioral and Educational Solutions.  He is a psychologist by training and transformed his clinical practice into a successful behavioral health consulting organization that specializes in behavioral health and medical staffing and the provision of education, support, and clinical care.

He has numerous national publications, presentations, and [00:01:00] awards. Thank you so much for joining us today, Dr. Amado.

Dr. Amado: [00:01:03] Thank you for inviting me.

Jennifer: [00:01:04] We are excited to find out all about your business and your journey. But, before we dive into all of that and the marketing, why don’t you please just give us the overview and help set the stage? What is your business and what is your role in, in the marketing of that business?

Dr. Amado: [00:01:22] Sure., as you eloquently provided, I am a child psychologist by training, and in 2008, after having been on the faculty with the University of Maryland, I was doing a lot of theoretical work, just book work, and I needed to get more practical experience. I decided I needed more hands-on training.

So, I opened up Behavioral and Educational Solutions in 2008, and we provided services primarily to public charter schools in the DC area, and that grew fast, and after 13 years, we are now providing services throughout the DC Metro area. We have [00:02:00] contracts with Baltimore County, Baltimore City providing applied behavior analysis for children with severe disabilities, that’s usually children with Down Syndrome, Autism Spectrum Disorder. We also go ahead and do what I consider mental health, which is providing services, what you can think of more as when you think of a psychologist counseling, psychological testing, but we do focus a hundred percent with children and families. And that’s really what our specialty is. In 2016, we decided to go after the 8Acertification, which is the small business administration certification for small minority-owned businesses. I am of Cuban descent and Latino, and we started working with the federal government in 2016,

Dr. Alfred J. Amado is the president and CEO of Behavioral & Educational Solutions (BES). He is a psychologist by training and transformed his clinical practice into a successful behavioral health consulting organization that specializes in behavioral health and medical staffing, and the provision of education support and clinical care. He has numerous national publications, presentations, and awards.

Connect with Dr. Amado on Facebook, Google+, LinkedIn, and Youtube!

Listen to other episodes of The M Word Podcast here.

Full transcript below:

Jennifer: [00:00:00] Hi, I’m Jennifer Mulchandani,

Heather: [00:00:02] and I’m Heather Myklegard.

Jennifer: [00:00:04] Welcome to The M Word, where we have uncensored conversations on all things marketing .

Heather: [00:00:10] Due to COVID, we are not recording in the studio and apologize for any poor audio or technical. As soon as it is safe, we will have our guests with us in the studio until then stay healthy and wear a mask.

Jennifer: [00:00:28] Hello and welcome to The M Word. My name is Jennifer

Heather: [00:00:31] and I’m Heather.

Jennifer: [00:00:33] And today we’re talking to Dr. Alfred Amado. Dr. Amado is the owner and founder of Behavioral and Educational Solutions.  He is a psychologist by training and transformed his clinical practice into a successful behavioral health consulting organization that specializes in behavioral health and medical staffing and the provision of education, support, and clinical care.

He has numerous national publications, presentations, and [00:01:00] awards. Thank you so much for joining us today, Dr. Amado.

Dr. Amado: [00:01:03] Thank you for inviting me.

Jennifer: [00:01:04] We are excited to find out all about your business and your journey. But, before we dive into all of that and the marketing, why don’t you please just give us the overview and help set the stage? What is your business and what is your role in, in the marketing of that business?

Dr. Amado: [00:01:22] Sure., as you eloquently provided, I am a child psychologist by training, and in 2008, after having been on the faculty with the University of Maryland, I was doing a lot of theoretical work, just book work, and I needed to get more practical experience. I decided I needed more hands-on training.

So, I opened up Behavioral and Educational Solutions in 2008, and we provided services primarily to public charter schools in the DC area, and that grew fast, and after 13 years, we are now providing services throughout the DC Metro area. We have [00:02:00] contracts with Baltimore County, Baltimore City providing applied behavior analysis for children with severe disabilities, that’s usually children with Down Syndrome, Autism Spectrum Disorder. We also go ahead and do what I consider mental health, which is providing services, what you can think of more as when you think of a psychologist counseling, psychological testing, but we do focus a hundred percent with children and families. And that’s really what our specialty is. In 2016, we decided to go after the 8Acertification, which is the small business administration certification for small minority-owned businesses. I am of Cuban descent and Latino, and we started working with the federal government in 2016,