36 min
Episode 6 | Talking NFT's, Metaverse and Tennis with Ridley Plummer Brand Next
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- Marketing
Over the past 24 months just about every sport has started testing the waters of Web3 and the Metaverse. From NBA Top Shots, to Socios Fan Tokens, to Man City’s launch of their virtual stadium and so many more. But one of the first and most successful big sporting events to step into the space and show us what’s made possible by mixing Metaverse, NFTs and live sports was the Australian Open.To learn more about their approach I spoke with Ridley Plummer. Ridley has what I believe must be a dre...
Over the past 24 months just about every sport has started testing the waters of Web3 and the Metaverse. From NBA Top Shots, to Socios Fan Tokens, to Man City’s launch of their virtual stadium and so many more. But one of the first and most successful big sporting events to step into the space and show us what’s made possible by mixing Metaverse, NFTs and live sports was the Australian Open.To learn more about their approach I spoke with Ridley Plummer. Ridley has what I believe must be a dre...
36 min