In this Episode, we examine the sudden resignation of Toronto Mayor John Tory after it was discovered he had an affair with a staffer some 30 years his junior. Interestingly, his approach marks a return to ethical and old-school crisis communications and accountability that is worth studying. We also review the handling of an emergency landing by Flare Airlines, and how their communications team was quick to soothe affected passengers and lessen media scrutiny.
We also try something new in this episode: running scenarios on imagined case studies to illustrate best practices. We are ultimately looking at providing some downloadable resources and other support for companies that inevitably encounter what could be a win-or-lose crisis moment.
A letter to Toronto Mayor John Tory by Journalist Steve Paikin:
CBC on Flare Airlines:
Also, Tesla fire statistics (less frequent than gas-powered):