Episode 63: Marketing Tips for the Long Haul, with Brandon Laws Focus Is Your Friend: How to double down on marketing that matters

Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very small budget. Learn how to target an audience effectively with small money and big ideas that translate.  
“One of our taglines [at Xenium] is ‘developing great employers’ and I think how you do that is you educate them and you continue to provide best practice advice and provide value always.” - Brandon Laws

What you’ll learn about in this episode: How to target an audience effectively with small money and big ideas The key to getting people to pay attention to your marketing efforts Why sustainability is sexy How to optimize your content Why marketing efforts require a hypothesis Why networking is so important to connect with C-level executives Why marketing doesn’t have to have a huge price tag to be effective Other resources: Youtility by Jay Baer Ways to contact AJ: Twitter: @BrandonLaws Website: www.xeniumhr.com