1 hr 1 min
Episode 69 - Clint Runge, Founder at Archrival - Youth Culture Agency The Bad Pod, An Advertising Podcast
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- Marketing
Introducing our guest all the way from Lincoln, Nebraska… Clint Runge, CEO & Founder of Archrival!Turns out, advertising was a second chapter for Clint, who actually started out in architecture and design. Archrival is a youth culture agency setting out to reinvent how brands with the hearts and minds of young adults, teens to twenty-somethings. Clint and his team of 65 have worked with brands like Spotify, Adidas, and Epic Games, and they aren’t slowing down.“Rewriting the Ten Z playbook” - Vogue, March 2024Gen Z is breaking the traditional marketing funnel, moving away from a top-down broadcast model towards a bottom-up, grassroots approach to building brand identity We chat about the job search, career satisfaction, creativity vs creativity managementThanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit
More Links:
Pod Site
Brian's Book
Eric's Instagram
Amelia's Book
Introducing our guest all the way from Lincoln, Nebraska… Clint Runge, CEO & Founder of Archrival!Turns out, advertising was a second chapter for Clint, who actually started out in architecture and design. Archrival is a youth culture agency setting out to reinvent how brands with the hearts and minds of young adults, teens to twenty-somethings. Clint and his team of 65 have worked with brands like Spotify, Adidas, and Epic Games, and they aren’t slowing down.“Rewriting the Ten Z playbook” - Vogue, March 2024Gen Z is breaking the traditional marketing funnel, moving away from a top-down broadcast model towards a bottom-up, grassroots approach to building brand identity We chat about the job search, career satisfaction, creativity vs creativity managementThanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit
More Links:
Pod Site
Brian's Book
Eric's Instagram
Amelia's Book
1 hr 1 min