Today on the very first episode back in this year, 2021 - Episode 69 - Michael Masouras from MotoHunt.com talks Google and how dealerships can get more bang for their buck on that behemoth search engine. He worked at Google so he knows his stuff. Listen up!
Below are the links regarding tools he discussed that dealers can use today to get an idea on how well they are actually doing in search results.
You can contact Michael at email@example.com for any questions regarding the subject - he says he is glad to help anybody get going with these tools independently of his current project at www.MotoHunt.com
Google Performance tests (aka Web Vitals)
Test the performance of your inventory and listing pages. This tool allows you to enter a URL (page) from your site and see how well it performs.
Google My Business
Create a storefront for your business in search results
Sign-up for Google Search Console
This free tool by Google itself provides you information about how your site is actually performing in search. You can use it to track actual progress, or issues that are causing your site to not rank as well as you would like it to.
Perform an SEO Audit
An SEO audit is a more in-depth analysis of your website that offers you a 360 view of how your site is performing in search across all your pages. These audits are run by third-party companies. There are many free(mium)* tools out there that can perform an SEO audit, here are some of them:
Ask your website vendor if/which one they use to audit their sites and give you any results that they have accumulated.
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