17 min
EPISODE 7 : Lead Generation | With Grant and Chill Lemonology
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- Entrepreneurship
On this episode of Lemonology, we delve into the world of lead generation and optimization of profiles on LinkedIn. Our speaker, from the company Lam Money, shares their insights and tips on becoming an effective lead generation specialist. They emphasize the importance of practicing what they preach, as they promote their own business through campaigns run internally. The speaker highlights the platforms they use for lead generation and targeting markets, such as LinkedIn Sales Navigator, ULink, zoom.info, and LinkedIn itself. They discuss their approach to handling client leads, mentioning that some clients prefer to handle leads themselves while others rely on their own team or a dedicated cold calling team. They also emphasize their omnichannel approach, which includes lead generation, email marketing, and cold calling. 🤩 ⭐ To optimize profiles for outreach, the speaker suggests updating job titles, working history, skills, featured sites or case studies, and recommendations. They stress the importance of understanding the client's requirements for lead generation, including target job titles, company size, and industry. The team adapts their approach based on the instructions of the client, whether it's passing on leads or requesting call bookings. AB testing is a crucial tool in the team's strategy, particularly for email outreach and lead generation. They explain how AB testing involves testing multiple copies or segments to determine which is more effective in generating leads. Different categories and markets require altered copy, and AB testing helps gain insights and optimize the copy accordingly. The speaker also discusses the premium features of LinkedIn Sales Navigator, which allow for more effective filtering of leads. They highlight the automated process used to connect with 1000 leads and the importance of reaching the client's KPI. Similar to email automation, LinkedIn automation involves sending connection requests, welcome messages, and follow-up messages to increase the chances of getting a response. Tune in to this episode of Lemonology to gain valuable insights into the world of lead generation and optimization on LinkedIn. Whether you're a marketing professional or a business owner, you won't want to miss out on these tips and strategies to generate more leads and traction for your clients.
On this episode of Lemonology, we delve into the world of lead generation and optimization of profiles on LinkedIn. Our speaker, from the company Lam Money, shares their insights and tips on becoming an effective lead generation specialist. They emphasize the importance of practicing what they preach, as they promote their own business through campaigns run internally. The speaker highlights the platforms they use for lead generation and targeting markets, such as LinkedIn Sales Navigator, ULink, zoom.info, and LinkedIn itself. They discuss their approach to handling client leads, mentioning that some clients prefer to handle leads themselves while others rely on their own team or a dedicated cold calling team. They also emphasize their omnichannel approach, which includes lead generation, email marketing, and cold calling. 🤩 ⭐ To optimize profiles for outreach, the speaker suggests updating job titles, working history, skills, featured sites or case studies, and recommendations. They stress the importance of understanding the client's requirements for lead generation, including target job titles, company size, and industry. The team adapts their approach based on the instructions of the client, whether it's passing on leads or requesting call bookings. AB testing is a crucial tool in the team's strategy, particularly for email outreach and lead generation. They explain how AB testing involves testing multiple copies or segments to determine which is more effective in generating leads. Different categories and markets require altered copy, and AB testing helps gain insights and optimize the copy accordingly. The speaker also discusses the premium features of LinkedIn Sales Navigator, which allow for more effective filtering of leads. They highlight the automated process used to connect with 1000 leads and the importance of reaching the client's KPI. Similar to email automation, LinkedIn automation involves sending connection requests, welcome messages, and follow-up messages to increase the chances of getting a response. Tune in to this episode of Lemonology to gain valuable insights into the world of lead generation and optimization on LinkedIn. Whether you're a marketing professional or a business owner, you won't want to miss out on these tips and strategies to generate more leads and traction for your clients.
17 min