“If [B2B companies] go online, they can enter markets where they’ve never been before and there are a lot of markets demanding online experiences from them right now.”
In today’s episode, Brian speaks with Sirko Schneppe, Founder and Managing Director of diva-e - Germany’s largest independent eCommerce agency.
With over 20 years of experience under his belt, Sirko is undoubtedly one of the industry’s most distinguished leaders.
Throughout this conversation, Sirko shares his wealth of experience and lessons learned from the German eCommerce landscape, including:
- How COVID-19 is going to result in a seismic shift in the German marketplace, working practices and consumer behavior, where traditional retail chains and physical cash still dominate.
- Why Germany’s eCommerce industry relies heavily on B2B companies - the so-called hidden champions – and the opportunities this presents for other businesses looking to enter the market.
- How the role of consultancies will evolve to help companies implement their digital transformation programs.
This episode is filled with valuable insights and gives you a unique European viewpoint on the changing face of eCommerce. If you’re looking to expand your operations into Germany or other central European markets, this episode is a must-listen.
We’d love to get your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at https://www.bloomreach.com/en/about/contact-us.
To learn more about Sirko, check out his LinkedIn profile at https://www.linkedin.com/in/sirkoschneppe/.
To learn more about diva-e, please visit https://www.diva-e.com/en/.