Buckle your seatbelts, party people! Today’s episode of Real Estate Investment Profit Masters is taking a different turn. I’ve brought on two of my good friends, Matt Wolfe and Joe Fier from the Hustle and Flowchart Podcast, to talk about how you can start your very own podcast.
It might sound weird, I know. Real estate investing and podcasting? Whodathunk? But it’s seriously one of the best marketing strategies you can use as a real estate investor to get maximum exposure and authentically build your business. I know most of you are already familiar with all the different online and offline forms of marketing, but today is the today you should really consider podcasting.
Podcasting is still in its infancy, meaning you have a lot of opportunities to mold it around your unique brand and profit master strategy. I brought Matt and Joe here today specifically because their podcast is angled at entrepreneurs and small business owners like you and me. They know what it’s like to start a podcast from the ground up, and they’re sharing all of the strategies that they’re using right now to drive traffic and generate new and exciting business leads.
What you really need to know about podcasting before going into this episode is how authentic it can be. Matt is going to share his own personal advice on how to be authentic and effective, but what you need to know up front is that, with a podcast, you’re having a personal conversation with each and every one of your listeners. That’s why it’s worth a try.
No amount of marketing can be as effective as a recommendation from a friend. What better way to become a friend than by getting on a microphone and talking candidly about yourself and your business? Your listeners are going to tune in with their headphones or in their car and carry your story with them throughout their day. How powerful is that? If you’re ready to tap into this underutilized marketing tool, then tune in right now. Podcasting could be just what your business needs to jump to that next level.
4:26 - Meet Mr. Matt Wolfe and Joe Fier!
5:00 - Why is podcasting such a fantastic marketing tool?
7:30 - How long have Matt and Joe been podcasting?
8:44 - Our thoughts on podcasting vs. television
9:57 - Is podcasting taking over radio?
11:44 - How to use podcasting as a real estate investor
16:13 - Can you use podcasts to attract buyers?
18:01 - What about attracting sellers?
21:11 - Joe and Matt’s top tips and tools for starting your own podcast
23:00 - How to get your podcast on iTunes (and other networks!)
24:14 - Why do people worry about the mic so much?
27:09 - Using Alexa to promo your podcast
28:08 - How expensive are podcast production tools?
30:03 - How many times a week should you record your podcast?
30:44 - Matt and Joe breakdown their method for batch recording
34:18 - Matt and Joe’s favorite audio editing tool
35:30 - What’s the biggest benefit of having a daily podcast?
37:05 - How to lead your real estate business with a podcast
38:55 - What traffic generating methods are working for Matt and Joe right now?
43:06 - How to use Google SEO to attract listeners
44:00 - How to use YouTube SEO to attract listeners
46:35 - What’s the greatest lesson these guys have learned?
48:00 - Matt’s advice on being authentic
49:29 - The guys’ favorite motivational business quotes
51:40 - Matt and Joe recommend their favorite books
53:06 - Check out their favorite mobile apps
55:59 - Do these guys get 8 hours of sleep every night?
57:16 - What’s their morning routine?
59:07 - Joe explains EFT and his meditation techniques
64:50 - What are Joe and Matt most grateful for?
66:22 - What motivates these guys to get out of bed in the morning?
70:34 - Connect with Matt and Joe at hustleandflowchart.com/cory
Hustle and Flowchart Podcast