Episode 75: If I Were a VP of Enrollment Marketing Right Now — Unfiltered Musings from Enrollify’s Founder

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for how enrollment marketers can level up their marketing strategies and invest in effective lead generation tactics, including:

• Hiring creators and developing original audio and video content
• Using video as a conversion tool and not just an asset for general brand awareness
• Leveraging SparkToro for insights on their target market before launching a strategic marketing plan
• Spending less money on Facebook and Instagram and more money on paid partnerships with newsletters like Morning Brew

Check out the latest 'solo-pod' from Zach below.

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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