Sass & Sage took the week off last week, so we hope you enjoyed a break and caught up on some of our past episodes. This week, we dive into customer relationship management systems (CRMs). This term is ubiquitous in the digital marketing industry, but what does it mean for business owners? Dylan and Lynne discuss the core of CRMs and how they have evolved from old-fashioned Rolodexes to versatile, powerful additions to your MarTech software stack. Plus, the duo examines the difference between contacts in your CRM and "engaged" contacts and how blurring this line can misrepresent your results and give you an inaccurate picture of your marketing efforts.