Episode 82 - Cross-Selling, Up-Selling, Line Extension and Other Powerful Growth Levers with Michael Jackness of EcomCrew eCommerce Evolution

Michael Jackness is the President & CEO of Terran.com - owner of multiple commerce brands including tactical.com, wildbaby.com, icewraps.com, color it and more.  He’s also the host of the EcomCrew podcast and is a fantastic trainer and speaker.  I got to hang out with Mike recently at an event and I was reminded of why so many people in the eComm space look up to him.  He’s a brilliant marketer and eComm store owner. In this podcast, we dive into some of the most powerful growth levers available to commence merchants today and how to best use them.
What are Mike’s tips and advice online extension?  How important is it, and how and when should store owners consider it? Mike’s favorite tips for cross-selling & upselling because “you win or lose by what you do on the backend.”   The most under-leveraged assets Mike sees in his students’ businesses? Favorite growth levers to pull when tasked with growing an eComm biz. Some of your favorite recent marketing wins from Mike’s many eCommerce companies Underutilized growth tips for Amazon.  How important is User Generated Content (UGC) and how to get it.