40 min
Episode 9: Driving Personalized Content at Scale with Adobe Inside Job: Making CX Work
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- Marketing
It’s no surprise that customer demand excellent digital experiences. In fact, the best experiences quickly become the new expectation for your customers. But how do marketers create these experiences at scale at the pace that customers demand? In this episode, Jose is joined by Adobe’s Alex Pepicelli and Merkle’s Deepak Narisety and Evan Nicholson to discuss how to develop compelling content and build the right team to create efficiency to drive this scale fast.
Other topics discussed:
• Key takeaways from Adobe Summit 2021
• How to develop content at scale, fast
• Components needed to deliver on personalization at scale
Resources:
Unlock Seamless B2B Experiences with Adobe Marketo Engage
It’s no surprise that customer demand excellent digital experiences. In fact, the best experiences quickly become the new expectation for your customers. But how do marketers create these experiences at scale at the pace that customers demand? In this episode, Jose is joined by Adobe’s Alex Pepicelli and Merkle’s Deepak Narisety and Evan Nicholson to discuss how to develop compelling content and build the right team to create efficiency to drive this scale fast.
Other topics discussed:
• Key takeaways from Adobe Summit 2021
• How to develop content at scale, fast
• Components needed to deliver on personalization at scale
Resources:
Unlock Seamless B2B Experiences with Adobe Marketo Engage
40 min