Episode 9: Purpose - the link between corporate morality and customer/employee loyalty, with Ros Hunt Don't Shoot The Messenger

In this episode of the Don't Shoot The Messenger podcast, I talk Ros Hunt who helps businesses define and communicate their core purpose and wider value to society. 
We discuss:
⭐️ Why purpose is important to customers, employees and shareholders, particularly during a pandemic.
⭐️ How communications professionals need to be at the heart of this conversation. 
⭐️ The fragile link between purpose and profit.
⭐️ The danger of being dressed as a snowman in a shopping centre.
I hope you enjoy this timely episode. Please have a listen, like and subscribe. You can get in touch with me on social media @thedstmpodcast.
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