21 min
Episode 9: What do new forms of capital mean for the future of business? Miles to Go podcast series
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- Business
Why are so many digital-native companies having such unbelievable valuations? For starters, they share a penchant for tapping into new forms of capital in the Bionic Era. PwC Global Advisory Leader Miles Everson and PwC US Marketing Leader Dr. John Sviokla discuss the emergence of Behavioral, Network and Cognitive capital, and how they are reshaping the ways in which companies create and build value.
One additional ingredient—labor—remains incredibly important in the value equation. In the physical world, we have financial capital and talent. But in this new era, businesses have to introduce the other three. With executives asking how they can get the best talent, Miles and John explain the new mandate to connect human capital with the new forms of behavioral, network and cognitive capital. Listen to their conversation here. For further information please contact: Miles Everson - miles.everson@pwc.com
Why are so many digital-native companies having such unbelievable valuations? For starters, they share a penchant for tapping into new forms of capital in the Bionic Era. PwC Global Advisory Leader Miles Everson and PwC US Marketing Leader Dr. John Sviokla discuss the emergence of Behavioral, Network and Cognitive capital, and how they are reshaping the ways in which companies create and build value.
One additional ingredient—labor—remains incredibly important in the value equation. In the physical world, we have financial capital and talent. But in this new era, businesses have to introduce the other three. With executives asking how they can get the best talent, Miles and John explain the new mandate to connect human capital with the new forms of behavioral, network and cognitive capital. Listen to their conversation here. For further information please contact: Miles Everson - miles.everson@pwc.com
21 min