Episode 98: Beyond RevPAR: Why Storytelling Drives Hospitality Value

In this episode of the FHS Podcast, JoBecker-Birck, Director of PR & Communications at WorldHotels, discusses the power of storytelling in the industry. It focuses on how brands are created and elevated through the mediums of PR and storytelling. The conversation also focuses on how the PR domain is evolving and how it can play a significant role in writing a hotel's success story