The Basics of Journey Mapping | EPS #12 Your CX Energy Boost!

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Discover the power of Journey Mapping with Zanna and Miranda in our latest podcast episode. 
In just 30 minutes, you'll learn how journey mapping can help you understand what steps your customers go through with your organization, prioritize improvements, and enhance experience. Plus, you'll get valuable insights on the different types of journey mapping and how to use them to achieve your goals. 
Here are some talking points you won't want to miss:

💡 Hear about the different types of journey mapping, and how to use each to your advantage
💡 Find out why prioritization is key in using journey mapping to improve customer experience
💡 And how to find the real, latent drivers of satisfaction based on your journey mapping insights

Don't miss out on this opportunity to improve your journey mapping skills.
Tune in now!

Zanna van der Aa combines 20+ years of experience in CX transformation with a PhD in CX.
Miranda Nijenhuis is Zanna's partner in crime for over 8 years now and in this podcast she has the role of interviewer. 

This podcast was recorded on April 4th, 2023.