8 episodes

Podcast by Stephanie Stabulis

The Era of Creation Stephanie Stabulis

    • Society & Culture

Podcast by Stephanie Stabulis

    07: 3 Approaches to Set Pricing as an Influencer & Creator

    07: 3 Approaches to Set Pricing as an Influencer & Creator

    How do you put a price on your partnership with brands? It's a HARD question because it requires a conversation around putting a price on personal worth. While I will never be in a position to assess the worth of another human, I CAN bring knowledge to the table about how to set your pricing in a way that is going to be create mutually positive outcomes with ROI for both brands and creators. I CAN help you consider and understand the wide diversity in pay offers and asks, the goals of brands and much more.

    In this SOLO CHAT, I dive into:
    -Why putting a price tag on someone's worth isn't a one size fits all thing
    -Why you must find what works for you
    -Knowing your monetary worth and knowing your goal
    -The threat to influencer partnership opportunities created by inflating prices
    -Why it's critical for better transparency over pricing
    -The evolution of influencer marketing from Earned Media and Paid Media
    -What it means to "incubate" good brands for social good
    -Steps to take with brands to avoid lowballing and contributing to wide pay gaps
    -The varying definitions of what it means to be "an influencer" and how money is related
    -Ideal Rate vs. Acceptable Rate vs. Minimum Rate
    -The 10 Factors that Go Into a Base Rate
    -3 Approaches to calculate a rate (aligned with brand's goals + perceived value): Advertising Value, Freelance Value and Brand Value Potential Profit

    This audio podcast coincides with the following written resource. For more information:https://www.socialcreatesimpact.com/post/3-approaches-to-setting-your-price-as-a-creator

    • 1 hr 1 min
    REPLAY: Creating a “Legacy” vs. Creating a “Business" on the Goal Getter Podcast with Erica Martin

    REPLAY: Creating a “Legacy” vs. Creating a “Business" on the Goal Getter Podcast with Erica Martin

    REPLAY of "The Goal Getter Podcast with Erica Martin" on Creating a Legacy vs. Creating a business.

    Original Episode / Erica's Podcast on iTunes: https://podcasts.apple.com/us/podcast/goal-getter-podcast/id1511654077?i=1000475730656

    We chat:
    - The catalyst behind creating Social Creates Impact
    - Why it’s a “legacy” rather than a “business”
    - What “legacy” means
    - Bouncing between entrepreneurship and the corporate world
    - My start in Influencer Marketing
    - Why I’m passionate about mending influencer marketing issues
    - The future of Influencer Marketing
    - The importance of differentiating through your story
    - Collaboration vs. Competition
    - Hurdles of being an entrepreneur: Money and Risk
    - Emotional Goal Setting
    - Authenticity & Differentiation as Marketing Tactics

    • 38 min
    06: Making Your Own Blueprint through Consuming and Creating with Jake Thompson

    06: Making Your Own Blueprint through Consuming and Creating with Jake Thompson

    LONG OVERDUE EPISODE with the one and only Jake Thompson, Founder and Chief Encouragement Officer of Compete Every Day, Keynote Speaker and newly published author. We touch on everything from comparison vs. competition to storytelling and legacy, as he took me through the story of how and why he created Compete Every Day, how it colors his life story, and how his brand has expressed itself through apparel, content, coaching, speaking and his brand new book Compete Every Day: The Not So Secret Secret to Winning In Your Work and Life. Most importantly, we chat about how both CONSUMING from others and CREATING new are vital to making your own blueprint for navigating life - making each creator story unique yet IMPORTANT for informing and influencing others designing their own blueprints.
    .
    Follow Jake: @jakethompsonspeaks and @competeeveryday
    Preview & Purchase: Compete Every Day Book https://bit.ly/CompeteEveryDayBookEOC
    Check out Jake’s Digital Library: https://bit.ly/JTDigitalLibrary
    http://www.competeeveryday.com for more information

    • 59 min
    05: 6 Ways to Tap Into a More Creative Mindset

    05: 6 Ways to Tap Into a More Creative Mindset

    Are you creative? I was a creative at heart, evident through my childhood, but I lost that dominance of creativity when I choose to allow my logic and strategy to dominate. So how do we shift from logic based thinking into a more creative mindset, when we really need to?

    We Talk About 6 different ways to tap into a more creative mindset:
    - Slowing Down
    - Getting Inspired
    - Tweaking vs. Copying of Ideas
    - Being nonsensical
    - Questioning the Status Quo
    - Paying Attention to Surroundings

    • 19 min
    04: Authentically Creating Through MLMs With Michelle Rocco

    04: Authentically Creating Through MLMs With Michelle Rocco

    I sat down with Michelle Rocco to tackle a really BIG question - how do you stay "authentic" to yourself when working with an MLM? MLMs are notorious for their opposition, yet provide outstanding opportunities for many to create and cultivate a side hustle. How does she overcome the opposition? Our chat dives into:

    // - // overcoming opposition to joining or selling through an MLM
    // - // being authentic when something is so obviously new to your lifestyle
    // - // where to "self-teach" so your actions don't less templated or copied
    // - // taking pressure off of selling - ways to love what you are creating
    // - // how to position competitors when you are with an MLM
    // - // growing and evolving your "brand" as an MLM

    || Connect with Michelle Rocco
    || Facebook: https://www.facebook.com/MichelleRoseRocco
    || Facebook Page: https://www.facebook.com/feelbeautifulbymichelle
    || Instagram: http://www.instagram.com/michelleroserocco
    || Web: http://www.feelbeautifulbymichelle.com

    • 58 min
    03: How Influential Impact Is Accessible to All Size Creators

    03: How Influential Impact Is Accessible to All Size Creators

    This episode is a preview of the Creator Elevation Digital Workshop (https://www.socialcreatesimpact.com/digital-workshops). We chat -

    - Rewriting what an "influencer" actually is
    - What it means to "influence"
    - How influence is scaled in influencer marketing
    - The formula brands use to establish value from an influencer partnership
    - The things GOOD influencers have (that are not a huge following)
    - Some starter points on what is ACTUALLY valuable to brands
    - Preview of the 7 Influencer Prototypes

    You can find more information about the course socialcreatesimpact.com/digital-workshops

    • 24 min

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