Erika Nardini, CEO of Barstool Sports: “The job should scare you.” .

Erika Nardini has spent her career growing and marketing brands, heading up big-name companies like Microsoft, Yahoo!, and AOL. She was living in Boston when a tiny sports publication called Barstool Sports got started. And Erika became a superfan. So when she got the chance to come on board as Barstool’s CEO in 2016, she didn’t hesitate to take it. Even though it was controversial. On the Couch, she talks to us about dealing with criticism, being the boss of her company’s founder, and leading a company where she’s not the target demographic.

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