Escaping the Internal Comms Content Trap w/ Jonas Bladt Hansen

Escaping the Internal Comms Content Trap | Modern Comms Podcast with Jonas Bladt Hansen & cofenster CEO Tom Vollmer.

In this in-person episode of the Modern Comms Podcast, we’re joined by Jonas Bladt Hansen – internal comms strategist, founder of OnMute and Next Level IC.

We unpack one of the biggest challenges facing internal communicators today: the content trap and how producing more and more content without ever really moving the needle.

Jonas shares:
- Why engagement is often a meaningless metric
- How internal comms can actually drive business outcomes (like sales)
- The mindset shift needed to stay relevant in the age of AI

If you’ve ever felt like you’re creating endless content that isn't connecting, this episode is for you.

Less noise. More impact. This is internal comms, redefined.

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