46 min
Eshita Kabra-Davies, Founder of By Rotation: On starting her business as a side hustle How I Made It Happen
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- Entrepreneurship
In this week’s episode, I’m speaking to Eshita Kabra-Davies, founder of By Rotation, the worlds first social fashion rental app.
The idea for By Rotation came to her during her honeymoon to Rajasthan, India, where she found herself reconsidering her relationship with fashion. She was in her suburban home town and had not been back for over 30 years. Eshita felt guilty for buying new clothes for her honeymoon as this made her feel she was part of a system that was adding to the textile waste. She wondered how she could help an average consumer make a difference, which is how the idea of By Rotation was birthed. A platform that allows users to ‘rent’ their garments out to others, whether on a daily or weekly basis. The idea is to give everyday people something accessible and convenient that’s an alternative to the often-high price points of many sustainable fashion labels.
By Rotation first started out as Eshitas side hustle whilst she worked full-time at a hedge fund. She spent evenings and weekends creating the beta platform and attending sustainable fashion events in order to build up her network. When By Rotation hit certain targets She had set, She finally left her seven-year career in investment management.
Not only are they the largest fashion rental platform in the U.K., but they are also a completely circular and sustainable model thanks to their focus on peer-to-peer and technology.
You can follow Eshita on social @arentyoueshita and By Rotation @byrotation
My new book, Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is published by HarperCollins and available to buy online and in all book shops.
Amazon: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/0008455007
Audible: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/B08NXTC5ZC
Waterstones: https://www.waterstones.com/book/side-hustle-in-progress/elizabeth-ogabi/9780008455002
You can find me on social: IG: @Forworkingladies @ElizabethOgabi Twitter: @Fwladies @ElizabethOgabi_
You can sign up for my newsletter "The Snippet" here.
Hosted on Acast. See acast.com/privacy for more information.
In this week’s episode, I’m speaking to Eshita Kabra-Davies, founder of By Rotation, the worlds first social fashion rental app.
The idea for By Rotation came to her during her honeymoon to Rajasthan, India, where she found herself reconsidering her relationship with fashion. She was in her suburban home town and had not been back for over 30 years. Eshita felt guilty for buying new clothes for her honeymoon as this made her feel she was part of a system that was adding to the textile waste. She wondered how she could help an average consumer make a difference, which is how the idea of By Rotation was birthed. A platform that allows users to ‘rent’ their garments out to others, whether on a daily or weekly basis. The idea is to give everyday people something accessible and convenient that’s an alternative to the often-high price points of many sustainable fashion labels.
By Rotation first started out as Eshitas side hustle whilst she worked full-time at a hedge fund. She spent evenings and weekends creating the beta platform and attending sustainable fashion events in order to build up her network. When By Rotation hit certain targets She had set, She finally left her seven-year career in investment management.
Not only are they the largest fashion rental platform in the U.K., but they are also a completely circular and sustainable model thanks to their focus on peer-to-peer and technology.
You can follow Eshita on social @arentyoueshita and By Rotation @byrotation
My new book, Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is published by HarperCollins and available to buy online and in all book shops.
Amazon: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/0008455007
Audible: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/B08NXTC5ZC
Waterstones: https://www.waterstones.com/book/side-hustle-in-progress/elizabeth-ogabi/9780008455002
You can find me on social: IG: @Forworkingladies @ElizabethOgabi Twitter: @Fwladies @ElizabethOgabi_
You can sign up for my newsletter "The Snippet" here.
Hosted on Acast. See acast.com/privacy for more information.
46 min