26 episodes

Essentials of Advertising & Marketing Communications is an introduction to the communication process within marketing and advertising. Creation and presentation of an ad campaign will be explored throughout the course.

Essentials of Advertising & Marketin‪g‬ Arizona State University

    • Business
    • 3.0 • 75 Ratings

Essentials of Advertising & Marketing Communications is an introduction to the communication process within marketing and advertising. Creation and presentation of an ad campaign will be explored throughout the course.

    Introduction to Essentials of Advertising & Marketing Communications

    Introduction to Essentials of Advertising & Marketing Communications

    • 1 hr 12 min
    Review of Class Policies and the Value of the Customer

    Review of Class Policies and the Value of the Customer

    • 1 hr 11 min
    Creative Association

    Creative Association

    • 1 hr 15 min
    Advertising and Sports

    Advertising and Sports

    • 1 hr 12 min
    Understanding Consumer Insight

    Understanding Consumer Insight

    • 1 hr 9 min
    Analyzing Ads

    Analyzing Ads

    • 1 hr 7 min

Customer Reviews

3.0 out of 5
75 Ratings

75 Ratings

NXPNW ,

Lacks Substance

I persevered through three sessions before I finally admitted I am wasting my time. This guy talks more about himself and nonsense than he does the class subject matter.

compposter ,

Wish it was better

This is more of a recording of people in a classroom that have long discussions about the syllabus interspersed with the professor's experiences at McDonald's and subway and less of an actual online course. This really should have been edited for online use and possibly recategorized.

Top Podcasts In Business

Listeners Also Subscribed To

More by Arizona State University