Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Annie Franceschi | Brand + Business Strategist
  • 5.0 (21)
  • Marketing
  • Updated Weekly

Grow your coaching or consulting business with clarity, confidence, and a bit of brand magic. Hosted by former Disney storyteller Annie Franceschi, this show helps coaches, consultants, and service-based experts clarify your message, create premium signature offers, streamline your systems, and attract more of your dream clients—without burnout or endless social media. Inspired by the bestselling book, "Establish Yourself" (2022), this podcast is your place to: • Get clear on your brand message and stand out in your market • Build referral systems and collect powerful testimonials • Package your expertise into signature offers and frameworks • Book clients from speaking and grow without social media • Work smarter, not harder, with streamlined systems and productivity tips You’ll get answers to questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I get more referrals and testimonials? • How can I get clients from speaking? • How do I create frameworks to package my expertise? • How can I manage my time effectively despite being overwhelmed? With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable, fulfilling coaching or consulting practice. Whether you’re rebranding, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

  1. 5d ago

    85. Is Speaking for Free as a Marketing Strategy Worth Your Time Right Now?

    Would speaking for free be a smart way to market your business? Of if you’ve already been giving great talks, getting glowing feedback, and are you still wondering: Where are the clients? Speaking can be an incredibly powerful way to get discovered, build trust quickly, and attract new clients. But just because speaking can work doesn’t mean it’s automatically worth your time right now! In this second episode of my "Worth Your Time" Series, we’re looking at speaking for free specifically as a marketing strategy (not whether professional speakers should work without a fee), but whether speaking complimentary or for low fees to create visibility, credibility, relationships, and potential clients makes sense for your business. Speaking has been the strongest discovery engine I’ve used in nearly 13 years of business. But I’ve also seen firsthand why an amazing, well-reviewed talk doesn’t necessarily turn into clients. ✨ If you’ve been considering speaking more — or wondering why your current speaking isn’t leading to business — this episode will help you decide whether it’s a “yes,” a “no,” or simply a “not yet.” 🎯 You’ll Discover: Why a great talk and a great marketing asset are not necessarily the same thingThe three conditions that can make speaking for free worth your timeWhy speaking can build trust incredibly fast, but still take time to build as a marketing engineHow to know whether you need more speaking or more clarity firstWhy your message, offer, and next step need to be clear before you step onto the stageWhat to do instead if you need clients sooner rather than later 🤝 Special Bonus to Work With Me This September: If this episode has you thinking, “I want to use speaking to grow my business, but I’m not actually clear enough on what I’m marketing yet,” this is exactly where I can help. Inside Package Your Process™ with the Expert, I help you get clear on your positioning, define the problem you solve, package your expertise into a clear offer or framework, and create messaging you can confidently use when you network, market, speak, and invite people to work with you. 🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE!* 🌟 Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business — including my complete Clients From Speaking system, with strategies and templates to help you get into the right rooms, build talks that naturally tee up working with you, and create a clear next step for interested clients. 📅 To get started, set a free 20-minute clarity consultation with me now: ➡️ www.greateststorycreative.com/consult PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year! *Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify. ✅ Dive Deeper: Episode 72: "Speaking as Marketing: Get Booked to Speak Without Cold Pitching"Episode 73: "Turn Free Talks Into Real Clients: A Proven Path to Get Clients From Speaking"Explore more episodes and resources at www.greateststorycreative.com/podcast

    85. Is Speaking for Free as a Marketing Strategy Worth Your Time Right Now?

  2. Sep 1

    84. Is Starting a Podcast Worth Your Time Right Now?

    Have you been wondering whether starting a podcast would actually be worth your time? With so many ways you could market your business, it’s easy to get pulled into a strategy simply because it seems to be working for someone else. But just because something could help your business doesn’t mean it’s the smartest place to put your time, money, energy, and focus right now. This episode kicks off my new "Worth Your Time" Series, a special 4-part collection designed to help you make smarter decisions about the business-growth strategies competing for your attention. And we’re starting with podcasting. Before launching this show, I spent five months researching podcast strategy because I knew it would be a major commitment. Nearly two years and more than 80 episodes later, I’ve learned a lot about when podcasting can be incredibly valuable — and when I’d recommend focusing somewhere else first. ✨ If you’ve been circling the idea of starting a podcast and want a clearer answer about whether now is actually the right time, this episode is for you. 🎯 You’ll Discover: The question I wish I’d asked before starting my podcastWhat surprised me most about how the show actually grew my businessWhy the same strategy can be brilliant for one business and a distraction for anotherThe business conditions that can make podcasting far more valuableHow to tell whether your answer is “yes,” “no,” or “not yet” 🤝 Special Bonus to Work With Me This September: If this has you thinking, “I don’t actually know what strategy I should be focusing on right now,” this is exactly the kind of question I love helping you answer. Inside Package Your Process™ with the Expert, I help you get clear on what you do, package your expertise into a clear offer or framework, and create practical messaging you can actually use to network, email, speak, market — and eventually, maybe even sit down behind that podcast mic! 🌟 If you book Package Your Process™ with the Expert with me this September, you’ll also receive three months of Action Club for FREE!* 🌟 Establish Yourself® Action Club gives you access to more than 40 of my tools and trainings for streamlining and growing your business, plus an ongoing monthly Zoom to bring me your questions as you move into your next season (and maybe even create a podcast!) 📅 To get started, set a free 20-minute clarity consultation with me now: ➡️ www.greateststorycreative.com/consult PS - I always take December off, so if you've been thinking about talking to me - right now's the best time before I'm booked up for the rest of the year! *Promotion limited to PYPE engagements booked during September 2026. Mention this podcast episode during your free consultation to qualify. ✅ Dive Deeper: Listen to Episode 28: “My Secret to Marketing Without Losing My Mind: Consistency Containers”Explore more episodes and resources at www.greateststorycreative.com/podcast

    84. Is Starting a Podcast Worth Your Time Right Now?

  3. Aug 25

    83. The Simple Client Question That Turns One-Time Buyers Into Lifelong Fans

    Yesterday, I raved to my bestie about a company I’d been ready to throw in the towel on just a month earlier. What changed? How they handled my customer experience! What can you take away from that in your own business is what we’re exploring in this episode. I’m sharing the customer service moment that turned me from frustrated buyer back into loyal fan, and what it reminded me about the way we serve our own clients. Because your clients don’t need every part of their experience to be flawless. But they do need to feel heard, understood, and cared for when something isn’t working. I’m also sharing the simple question I ask clients to uncover blind spots, strengthen relationships, and improve the experience in ways I could never see from inside my own business. Whether you’re a coach, consultant, speaker, or service provider, this is a small client experience strategy that can help you keep great clients longer, create stronger advocates, and make your business better at the same time. 🎯 YOU’LL DISCOVER How one company turned a frustrating customer experience into a glowing poolside recommendationWhy being heard can completely change the way someone feels about your businessThe hidden client experience blind spots you may never notice on your ownThe simple question I ask to uncover what could be betterWhy honest feedback can strengthen trust instead of damaging itHow better client conversations can lead to stronger relationships, referrals, and repeat business 🎧 DIVE INTO THIS RELATED EPISODE EPISODE 37 - Why You Shouldn’t Ask for Testimonials (and What to Ask for Instead) 💌 GET THE NEXT NEW EPISODE! Want new episodes like this and helpful resources sent straight to your inbox? Sign up here: https://www.greateststorycreative.com/podlinks 😂 LOCAL TO NC? SEE ANNIE DO STAND-UP COMEDY THIS OCTOBER! Catch Annie's stand-up set in her hometown of Fayetteville, NC! Headlined & Created by Kiki Wynns Friday, October 16 at 7:30pm | Ladies Laugh Lounge (all invited!) Get tickets here: https://ticketmesandhills.com/events/ladies-laugh-lounge-show-october-16-10-16-2026 #clientexperience #clientexperiencestrategies #clientfeedback #clientretention #clientrelationships #referrals #businesssystems #coaches #consultants #servicebusiness #establishyourself

    83. The Simple Client Question That Turns One-Time Buyers Into Lifelong Fans

  4. Aug 18

    82. Choose Your Own Adventure! Need Balance, Messaging, or Branding?

    Remember the amazing Choose Your Own Adventure Books?! Well, instead of one big lesson today, I’m giving you three possible paths you get to choose from, based on what your business needs most right now. So, what do you need today? Choose your adventure to listen to now: Need more balance? Episode 32: How to Be a Better Boss to Yourself Without Losing Business https://www.greateststorycreative.com/biz/ep32-be-a-better-boss-to-yourself Need a better elevator pitch? Episode 9: Elevator Pitches That Get Clients: Clarify Your Message With My Brand Chips Formula https://www.greateststorycreative.com/biz/ep9-how-to-write-an-elevator-pitch-for-your-business Ready to move from corporate to clients? Episode 71: Corporate to Clients: The Branding You Actually Need to Start Consulting or Coaching https://www.greateststorycreative.com/biz/ep71-branding-essentials-for-consultants Or enjoy listening to all 3!! 📬 GET NEW EPISODES SENT TO YOUR INBOX Want new episodes delivered straight to you? https://www.greateststorycreative.com/podlinks Wishing you an epic adventure!

    82. Choose Your Own Adventure! Need Balance, Messaging, or Branding?

  5. Aug 11

    81. The Messaging Flywheel: How to Turn Your Message Into Momentum

    What if the biggest opportunity in your messaging isn’t finding better words… but getting better at using them? Most business owners think of messaging as a tool: your elevator pitch, your positioning, the words on your website. But messaging is also a verb — a skill you practice every time you talk about what you do. And that’s what can create and sustain your "Messaging Flywheel" - momentum that brings, keeps, and creates more clients and opportunities over time by leveraging your messaging (not keeping it a secret til it's "perfect"). Like a craftsman gets better at using his tools, the more you use your message in real conversations, the more confident and natural you become, the more you learn what resonates, and the more opportunities you create to attract clients, referrals, and new possibilities. 🎯 YOU’LL DISCOVER Why messaging is both a noun and a verb — a tool and a skillThe hidden opportunity most business owners miss when working on their messageWhy your message gets stronger when you actually use itHow conversations help you refine the way you explain what you doWhy practicing your messaging builds confidence and creates more opportunitiesHow "The Messaging Flywheel" turns sharing, listening, and refining into ongoing momentum 🙌 PUT THIS INTO ACTION Want help getting clear on how to talk about what you do and package your expertise into an offer that’s easier to explain and sell? 👉 Set a free 20-minute consult at greateststorycreative.com/consult and we’ll look at how to strengthen your message, clarify your offer, and help you become a more confident messenger of your business. 🎧 DIVE INTO THIS RELATED EPISODE Want a practical way to start sharing what you do more naturally and more often? Episode 64: "Authentic Networking: The SHARE Approach That Turns Conversations Into Opportunities": Learn Annie’s simple framework for talking about your work in networking chats without being super salesy or pitchy.

    81. The Messaging Flywheel: How to Turn Your Message Into Momentum

  6. Aug 4

    80. How I Wow Clients, Save Time, and Find Marketing Insights With One Client Call Tool

    If you record client calls, strategy sessions, or coaching conversations, you know the recording itself is only part of the job. The real time drain often comes afterward—waiting for files to process, downloading transcripts, organizing notes, and sending everything to your client. In this episode, I’m sharing the client call tool that has completely changed that process for me. It helps me follow up within minutes, gives my clients an organized recap they can actually use, and lets me stay fully present during our sessions instead of trying to capture every detail myself. And the biggest surprise? It has also helped me uncover valuable patterns and marketing insights across my client conversations. 🎯 YOU'LL DISCOVER How I create a polished, high-touch client follow-up without adding more administrative workWhy I use Fathom alongside Zoom instead of relying on Zoom’s built-in recording and transcript toolsHow searchable transcripts, summaries, and call takeaways help clients get more value from every sessionThe unexpected way I use past client calls to prepare better, personalize the client experience, and find useful marketing insights 🛠️ TRY FATHOM FOR YOURSELF... FOR FREE! The tool I use is Fathom, an AI meeting assistant that records, transcribes, summarizes, and organizes my client calls. Try one month of Fathom Premium for free using my referral link 👉 https://fathom.video/invite/k_3ATg (This is a referral link, which means I may receive a benefit if you sign up—at no extra cost to you. I only share tools I genuinely use and love, and Fathom has become an essential part of how I deliver a thoughtful, premium client experience. And any use of Fathom is per its terms and conditions.) ✨ SHARE YOUR PERSPECTIVE! I’m also working on a new idea around appreciation, gratitude, and how we show up for the people in our lives—and I’d love your input. Complete the Appreciation Project Survey by Monday, August 10, 2026: https://greateststorycreative.com/survey It takes just five minutes, and your perspective will help shape what I create next! #clientexperience #clientcalls #businesssystems #businessefficiency #coachingbusiness #consultingbusiness #marketinginsights #establishyourselfpodcast

    80. How I Wow Clients, Save Time, and Find Marketing Insights With One Client Call Tool

  7. Jul 28

    79. Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue (Frameworks to Authority Series)

    Having a branded method is a smart move, but knowing how to use it is what turns your brilliance into a client magnet. In this fourth and final part of the Frameworks to Authority Series (a listener-favorite collection), I’m sharing my 4-step Framework Game Plan to help you take your frameworks off the shelf and put them into the spotlight where they belong. You’ll learn how to actually use your frameworks to get more clients, build authority, and grow your business — the exact steps I teach my clients to turn their methods into powerful brand assets they can use again and again. If you’ve ever thought, “I know I have something valuable here, but I don’t know how to put it to work,” this episode is your next step. 🎯 You’ll Discover: Why naming your method gives it power and makes it more referableHow to clearly explain what your framework does in one sentenceThe #1 way to make your framework more teachable, visual, and memorableHow to build your own framework bank to scale your messaging, content, and offersHow frameworks can become a marketing machine, sales driver, and positioning tool 🎧 Frameworks to Authority Series: This 4-part series will help you turn your expertise into a body of work, transform that body of work into branded frameworks, and leverage those frameworks to grow your authority, clients, and revenue. Episode 76: How to Create a Body of Work That Attracts Big OpportunitiesEpisode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting PracticeEpisode 78: Build a Framework Pyramid to Package Your Expertise With ConfidenceEpisode 79: Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue 👋 Work With Me This July: Have powerful expertise, but you’re not sure how to turn it into a signature framework, system, or sticky phrase? This is exactly what I help you do inside Package Your Process™ with the Expert. Together, we’ll clarify your message, package your expertise, and shape the process or offer you want to become known for. And for July only, when you book Package Your Process™ with me, you’ll also receive a LinkedIn Profile Makeover as a bonus. That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together. 👉 Book your free 20-minute clarity consultation with me: https://www.greateststorycreative.com/consult 🎙️ Featured Experts: Michelle Edelin: Speak Your Excellence, Activate Your Inner Excellence, Connect Your ExcellenceJames Clear: Author of Atomic Habits and creator of the 3-2-1 NewsletterBrandon Birkmeyer: The Brand TriangleStan Phelps: Goldfish Growth Series #frameworks #clarity #scaleyourbusiness #expertpositioning #brandingtools #frameworkgameplan #establishyourself

    79. Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue (Frameworks to Authority Series)

  8. Jul 21

    78. Build a Framework Pyramid to Package Your Expertise With Confidence (Frameworks to Authority Series)

    The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded work — an ecosystem of frameworks that makes your value easier to understand, share, and sell. That’s exactly what the Framework Pyramid helps you do. This episode is part three of the Frameworks to Authority Series, a special 4-part collection of listener-favorite episodes on developing and leveraging frameworks to grow your business. In part one, we talked about creating a body of work that attracts big opportunities. In part two, we talked about branding your frameworks so you can stand out, scale, and become more referable. Today, we’re going one layer deeper. I’m walking you through the 3 types of frameworks that elevate your authority, clarify your messaging, and make it easier to package your expertise with confidence. You’ll also hear how my client Michelle used this exact approach to book her first workshop within weeks and finally articulate what she really does. 🎯 You’ll Discover: The 3 levels of the Framework Pyramid and what goes whereThe difference between signature frameworks, supportive systems, and sticky phrasesReal client examples of branded methods, teaching tools, and memorable brand vocabularyHow to identify the gold already hiding in your businessWhy naming and stacking your frameworks can make you more referableHow a framework ecosystem can support your offers, content, talks, and long-term authority 🎧 Frameworks to Authority Series: This special 4-part series of listener-favorite episodes is designed to help you package your expertise and create your own clear, client-attracting ecosystem. Episode 76: How to Create a Body of Work That Attracts Big OpportunitiesEpisode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting PracticeEpisode 78: Build a Framework Pyramid to Package Your Expertise With ConfidenceEpisode 79: Leverage the Framework Game Plan to Drive Impact, Clients, and Revenue 🤝 Talk With Me Now: If you’re sitting on brilliance you can’t quite name, organize, or explain yet, this is exactly what I help you do inside Package Your Process™ with the Expert. Together, we’ll clarify your message, package your expertise, and shape the frameworks or offer you want to become known for. And for July only, when you book Package Your Process™ with me, you’ll also receive a LinkedIn Profile Makeover as a bonus! That means I’ll rewrite your LinkedIn headline and redesign your cover photo so your profile reflects the clearer message and positioning we uncover together. 📅 Set a free 20-minute clarity consult with me: ➡️ greateststorycreative.com/consult Together, we’ll talk about where you are, what you’re trying to package, and whether Package Your Process™ is the right next step. 🧠 More Episodes You’ll Love: Episode 9: Elevator Pitches That Get Clients: My Brand CHIPS™ Messaging FormulaEpisode 76: How to Create a Body of Work That Attracts Big OpportunitiesEpisode 77: Branding Your Frameworks: The Key to Scaling Your Coaching or Consulting Practice 🎙️ Featured Clients + Mentions: Michelle Edelin: Speak Your Excellence, Activate Your Inner Excellence, Connect Your ExcellenceWendy Gates Corbett: The Energy of BelongingKimberly Benoit: We’ve All Done It™ Leadership Framework and PodcastMarcey Rader: Design Days and Health-Powered ProductivityStan Phelps: Goldfish Growth SeriesChris Lysy: O.S.E.E. Framework for Data Visualization #frameworks #clarity #packagingyourprocess #businessstrategy #consultingbusiness #expertpositioning #brandingtools #establishyourself

    78. Build a Framework Pyramid to Package Your Expertise With Confidence (Frameworks to Authority Series)
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About

Grow your coaching or consulting business with clarity, confidence, and a bit of brand magic. Hosted by former Disney storyteller Annie Franceschi, this show helps coaches, consultants, and service-based experts clarify your message, create premium signature offers, streamline your systems, and attract more of your dream clients—without burnout or endless social media. Inspired by the bestselling book, "Establish Yourself" (2022), this podcast is your place to: • Get clear on your brand message and stand out in your market • Build referral systems and collect powerful testimonials • Package your expertise into signature offers and frameworks • Book clients from speaking and grow without social media • Work smarter, not harder, with streamlined systems and productivity tips You’ll get answers to questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I get more referrals and testimonials? • How can I get clients from speaking? • How do I create frameworks to package my expertise? • How can I manage my time effectively despite being overwhelmed? With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable, fulfilling coaching or consulting practice. Whether you’re rebranding, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

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