Ethical Email Marketing with Yuval Ackerman eCommerce Standup

Ever wondered if you can do more with your email marketing? Is there a new way to approach email marketing that doesn't just focus on the quick sale? Today we talk to Yuval Ackerman about ethical email marketing and copywriting. Yuval shares her insights into what a consent driven, ethical marketing campaign could look like and we talk about the value of putting the customer at the center of the conversation to really add value to the entire process.