Ethical Influence and Behavior Change with guest Josh The Communication Solution
-
- Self-Improvement
Ethical influence and behavior change with guest Josh from Valuegraphics
About our guest
Josh is the VP of The Valuegraphics Research Company. Helping global brands like PayPal, lululemon, and Genesys to increase their ROI, reduce their risk and improve ESG by using a research-backed values approach.
By conducting custom research, The Valuegraphics Research Company is able to provide a unique experience for each of its clients, that uses data to remove the guesswork from their marketing and messaging.
The demographic models that marketers have used for centuries are no longer effective because people don’t fit the demographic stereotypes of days gone by. Around the world, companies are looking for an alternative that helps them find the intersection between profit and purpose and Valuegraphics is that answer.
About this episode
This podcast episode is a must listen! Josh joins us from Value graphics to share his experience on values and the core values found in the U.S. and Canada and around the world, as well as discuss ethical influence.
In this podcast we discuss:
Pre-frontal cortex and how it relates to our valuesExplaining demographics, psychographics and valuegraphicsValues theoryCompeting valuesSales, manipulation and connecting people's valuesRecruitment, culture change and employee retentionTop 10 values in the whole world
If you loved this episode, please rate it on apple podcasts and subscribe to our podcast for more great podcasts!
Want to watch the video podcast?
Join MI PLUS!
Want a transcript? See below!
[00:00:00] Hello, and welcome to the communication solution podcast. Here at I F I O C we love to talk communication. We love to talk motivational interviewing, and we love talking about improving outcomes for individuals, organizations, and the communities that they serve today. We've got Casey Jackson on the line. John Gilbert and I'm Tammy.
John Gilbert: Welcome to the conversation. Hello again, everyone. We have a guest today that is going to get into something that if anyone has listened to our podcast on values, focus, mountain, all that good stuff. This will be familiar, but. You will also expand your mind in some really cool ways. I've got to hear our guest on various podcasts out there.
I suggest listening to his work. He has a book as well. He can tell us all about himself. It's Joshua Dittmar and he, is [00:01:00] gonna tell us about value graphics and what that all means and how we can relate Motivational Interviewing to that and how he's doing a lot of massive change at a large level. He's the VP of value graphics research company, and he's helping global brands be it PayPal, Lulu Laman Genesis their he's using these value graphics to help with increasing.
ROI, reducing their risk and improve some of their outcomes with a researched, backed values based approach. So we're gonna talk about that, how to do that with values and get into some aspects of how do we think about ethics in relation to discovering people's values, how we're influencing them.
And just some of the, some of the things around that from an Motivational Interviewing perspective, as well as Josh. Your perspective as well, more generally from everything you've learned. So anyhow, welcome Josh. And if you wouldn't mind, I know you have some information you were thinking of sharing about what does this even mean with value graphics and how could people get attuned to [00:02:00] it?
Josh Dittmar: Amazing, good day guys. Thanks for having me on. And yeah,
Ethical influence and behavior change with guest Josh from Valuegraphics
About our guest
Josh is the VP of The Valuegraphics Research Company. Helping global brands like PayPal, lululemon, and Genesys to increase their ROI, reduce their risk and improve ESG by using a research-backed values approach.
By conducting custom research, The Valuegraphics Research Company is able to provide a unique experience for each of its clients, that uses data to remove the guesswork from their marketing and messaging.
The demographic models that marketers have used for centuries are no longer effective because people don’t fit the demographic stereotypes of days gone by. Around the world, companies are looking for an alternative that helps them find the intersection between profit and purpose and Valuegraphics is that answer.
About this episode
This podcast episode is a must listen! Josh joins us from Value graphics to share his experience on values and the core values found in the U.S. and Canada and around the world, as well as discuss ethical influence.
In this podcast we discuss:
Pre-frontal cortex and how it relates to our valuesExplaining demographics, psychographics and valuegraphicsValues theoryCompeting valuesSales, manipulation and connecting people's valuesRecruitment, culture change and employee retentionTop 10 values in the whole world
If you loved this episode, please rate it on apple podcasts and subscribe to our podcast for more great podcasts!
Want to watch the video podcast?
Join MI PLUS!
Want a transcript? See below!
[00:00:00] Hello, and welcome to the communication solution podcast. Here at I F I O C we love to talk communication. We love to talk motivational interviewing, and we love talking about improving outcomes for individuals, organizations, and the communities that they serve today. We've got Casey Jackson on the line. John Gilbert and I'm Tammy.
John Gilbert: Welcome to the conversation. Hello again, everyone. We have a guest today that is going to get into something that if anyone has listened to our podcast on values, focus, mountain, all that good stuff. This will be familiar, but. You will also expand your mind in some really cool ways. I've got to hear our guest on various podcasts out there.
I suggest listening to his work. He has a book as well. He can tell us all about himself. It's Joshua Dittmar and he, is [00:01:00] gonna tell us about value graphics and what that all means and how we can relate Motivational Interviewing to that and how he's doing a lot of massive change at a large level. He's the VP of value graphics research company, and he's helping global brands be it PayPal, Lulu Laman Genesis their he's using these value graphics to help with increasing.
ROI, reducing their risk and improve some of their outcomes with a researched, backed values based approach. So we're gonna talk about that, how to do that with values and get into some aspects of how do we think about ethics in relation to discovering people's values, how we're influencing them.
And just some of the, some of the things around that from an Motivational Interviewing perspective, as well as Josh. Your perspective as well, more generally from everything you've learned. So anyhow, welcome Josh. And if you wouldn't mind, I know you have some information you were thinking of sharing about what does this even mean with value graphics and how could people get attuned to [00:02:00] it?
Josh Dittmar: Amazing, good day guys. Thanks for having me on. And yeah,