Ethical Voices is a weekly podcast featuring real stories, from real PR professionals about real ethical issues they have faced. Hosted by Mark McClennan, APR, Fellow PRSA, each week highlights a new PR professional and one key ethical decision or challenge they faced in their career.
What To Do If You Are In a Toxic Workplace - Thomas Bennett III
Thomas Bennett III, discusses:
1) What to do when you are stuck in a toxic work culture
2) Why we need more honesty and transparency
The Changing Landscape of Business Advocacy – Dr. Holly Overton
Dr. Holly Overton, Associate Professor at the University of South Carolina and a senior research fellow with the Arthur W. Page Center for Integrity in Public Communication discusses:
1) What to do when you are on a toxic team at work
2) The changing landscape of business advocacy and what it means to PR
3) The rise of corporate social advocacy
4) What we can learn from the Page Principles
Why Hiring Diverse Junior Talent Isn’t Enough – Cedric F. Brown, APR
Cedric F. Brown, APR, an independent consultant who uses digital strategy to produce equitable outcomes, discusses:
1) What to do when you see racist behavior at work
2) Why hiring diverse junior talent isn’t enough
3) Why we can’t just look forward
Fighting Sensationalism and Greed – Parry Headrick
Perry Headrick, the founder of Crackle PR, discusses a number of important ethical issues including:
1)What should you do when you don’t believe in your client?
2) Why we need to fight sensationalism
3) The need for greater diversity in public relations
Ethical Issues of Promoting Vaporware – Eric Berman
Eric Berman, an innovative results-focused communications director discusses a number of important issues, including:
1) What should you do when you are asked to promote vaporware?
2) How can you practice ethical measurement?
3) Why you should always look at both sides of the data
Data Ethics Advice for Public Relations Professionals – Adam Blacker
Adam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including:
1) When to ethically pass on a media opportunity
2) Why you need to think of the long game when it comes to data
3) How to decide if you have enough data for an accurate pitch
4) The ethics of data collection