Europa United's Editor-in-Chief Ken Sweeney chats with Sophia Wellek who is Project Manager at M100 Sanssouci Colloquium. The M100 Sanssouci Colloquium was initiated in 2005 by a group of leading media and public figures when Potsdam was running for European Capital of Culture 2010. Since then the conference annually takes place in Park Sanssouci. The international forum brings together Europe`s top editors, commentators and media owners (print, broadcasting and internet) alongside key public figures to assess the role and impact of the media in international affairs and to promote democracy and freedom of expression and speech. As a modern-day East-West bridge-builder, the Colloquium fosters media relations and not only exposes differences but also common ground in the challenges faced by media from different cultures and regions.