Great advice and wisdom from those that write and deliver speeches for business and politics. A series of talks recorded at the European Speechwriter Network Conferences.
Speechwriting in the Time of Covid
Brian Jenner's address to the Professional Speechwriters Association on Tuesday 20 October 2020
How to sell like a market trader
Brian Jenner describes the sales tactics of market stall traders and explains their key insights into human psychology.
Quentin Skinner and the history of speechwriting
The distinguished intellectual historian Quentin Skinner has written books on Shakespeare, Thomas Hobbes and Machiavelli. He examines their 'humanist' education - a 'humanist' education basically involves training to become a speechwriter.
How can I train my sons to get to the top of politics?
If you're an ambitious parent, like the father of the Kennedy dynasty, and you want to get your children into politics, how would you guide them?
The Immoral Techniques of Dr Max Atkinson
Dr Max Atkinson was a pioneering researcher into how political speakers got audiences to applaud. He wrote a book that revealed how by using the techniques you could get audiences to applaud irrespective of the intellectual content of the speech.
Melanie Dunn - Hiding pride and packing a punch - the privilege and paradox of being a speechwriter
The European Speechwriter Network had its 19th conference at the Centre Culturel Irlandais, Paris, on 26 and 27 September 2019. The speakers included Melanie Dunn, Kevin Toolis, Antonia Fleischmann, Pauline Genee, Tom Moylan, Jennifer Migan and Lucie Robin.