71 episodes

Hosted by Northstar Meetings Group, Eventful invites you to listen in on insightful conversations about hot topics in the meetings and events industry. Tune in for interviews and analysis of the editorial coverage in Meetings & Conventions, Successful Meetings, Meeting News and Incentive.

Eventful: The Podcast for Meeting Professionals Northstar Meetings Group

    • Business
    • 4.8 • 12 Ratings

Hosted by Northstar Meetings Group, Eventful invites you to listen in on insightful conversations about hot topics in the meetings and events industry. Tune in for interviews and analysis of the editorial coverage in Meetings & Conventions, Successful Meetings, Meeting News and Incentive.

    Is it Time to Rethink the DMC Business Model?

    Is it Time to Rethink the DMC Business Model?

    A new white paper from ADMEI lays out ways planners can strengthen their relationships with destination management partners.

    One of the key resources for many meeting planners is the destination management company that helps them select a location for their event, scout venues and assist in almost every aspect of a gathering. When a planner needs local, insider knowledge they lean on their DMC partners. But the halt to many in-person events that began last spring revealed the vulnerable position in which many DMCs find themselves and the disadvantages of their current business model.

    This issue is the focus of “Evolution of the DMC,” a white paper produced by the Association of Destination Management Executives International. Drawing on industry research and focus groups, this report suggests best practices for adjusting the current arrangement between many DMCs and meeting planners, providing a way forward for a more open partnership that will benefit all involved. The full white paper is available at northstarmeetingsgroup.com/DMCwhitepaper.

    On this episode of Eventful: The Podcast for Meeting Professionals, we spoke with two people instrumental in this effort: Lorenzo Pignatti, ADMEI president as well as CEO and founder of Italy-based TerraEvents, and Jill Tate, CEO of Corinthian Events & Newport Hospitality, a DMC Network Company and a member of the ADMEI Focus Group/Task Force. They discussed the ways the current business model often falls short and some simple measures that could create a better situation for meeting planners, DMCs and attendees. Among the points discussed:

    How the pandemic exacerbated longstanding problems with the model for many DMC-planner partnerships. (4:20)

    How a more simplified RFP process could benefit planners as well as destination management companies. (7:55)

    How a letter of engagement can alleviate one of the biggest weaknesses in the current RFP process. (11:37)

    Why now is a good time to rethink the industry’s standard approach to site inspections. (14:10)

    See omnystudio.com/listener for privacy information.

    • 22 min
    Ensuring Attendee Safety at In-Person Meetings and Events

    Ensuring Attendee Safety at In-Person Meetings and Events

    Mary-Ann Urbanovich discusses how the Pandemic Compliance Advisor designation makes health an enduring priority.

    As more face-to-face events resume, health protocols should be considered in every stage of planning. Efforts to establish best practices are ensure that they are being followed bring a new set of responsibilities to the process, from the earliest stages of venue selection through post-event follow-up. This imperative led three meeting planners to develop the Pandemic Compliance Advisor certification, which trains industry professionals on the specific, practical steps needed to keep their attendees and staff safe, even as conditions are changing rapidly.

    On this episode of Eventful: The Podcast for Meeting Professionals, we speak with Mary-Ann Urbanovich, MS, CMP-HC, meeting manager at healthcare education company HMP Global. Last year, Urbanovich and two fellow healthcare meeting planners — Heather Seasholtz, director of Americas operations for the Drug Information Association; and Shannon Majewski, education program coordinator for the department of pathology at Medical College of Wisconsin — saw a need in the industry for a program that provided members with an end-to-end understanding of how to ensure event safety in the midst of a pandemic. They launched the three-hour PCA course in beta form last October and more than 2,000 industry members have taken part since (the next course takes place June 4, and Eventful listeners can sign up for 15 percent discount with the code NSM15).

    Here, Urbanovich shares how the PCA program was developed (3:00), why organizations should include a pandemic compliance advisor as a distinct member within their planning team (9:45) and how best practices in attendee health continue to evolve as face-to-face meetings return (20:20).

    This episode is brought to you by Visit Long Beach.

    Long Beach Live. Revolutionizing the Event Industry.

    See omnystudio.com/listener for privacy information.

    • 23 min
    Maximizing Revenue Opportunities With Hybrid Meetings

    Maximizing Revenue Opportunities With Hybrid Meetings

    MeetingPlay's Joe Schwinger discusses how to get the most value from events with both in-person and virtual audiences.

    After a year in which most found themselves only attending events remotely, the value of in-person has never been clearer. But the meetings industry has also seen the many advantages that virtual events can provide, including greater accessibility, availability and data-collecting opportunities. As travel and gathering restrictions continue to loosen, planners are looking to create events that tap into the best of both the in-person and virtual worlds — in a word, hybrid.

    On this episode of Eventful: The Podcast for Meeting Professionals, we speak with Joe Schwinger, CEO of MeetingPlay, about how his company has shifted from planning in-person meetings to all-virtual, and is now helping clients leverage a hybrid approach. He discusses how a year of virtual events has shifted audience expectations of in-person (5:20), how organizations can manage the extra costs of connecting with both on-site and remote attendees (11:25) and why there are more options than ever to generate revenue with both audiences (17:15).

    This episode is brought to you by Visit Long Beach.

    Long Beach Live. Revolutionizing the Event Industry.

    See omnystudio.com/listener for privacy information.

    • 23 min
    How Going Digital Made VidCon Bigger Than Ever

    How Going Digital Made VidCon Bigger Than Ever

    The conference for online creators transformed its annual gathering into a year-long online offering. 

    Pulling off a successful virtual event is no easy task, especially when there are thousands of attendees to cater to, but it can also present opportunities to rethink your entire event strategy. Such was the case for VidCon, an annual conference for digital creators that typically attracts 75,000 attendees. It was one of the first events canceled due to Covid-19 last March. But rather than cancel outright, the organizers decided to transform the four-day, in-person conference into a summer-long digital program.

    It proved successful enough that VidCon was soon expanded into a year-long online offering. In the end, its 2020 numbers far surpassed that of previous years. 

    In this episode of Eventful: The Podcast for Meeting Professionals, Jim Louderback, general manager and senior vice president of VidCon, speaks with Northstar Meetings Group’s associate editor Elise Schoening about how they created new opportunities by embracing digital. Louderback discusses the process of bringing an event of this size online, including how to generate engagement opportunities with such a large gathering (4:00), how to tailor content to a truly global audience (6:10) and VidCon’s new metrics for success (12:05). 

    See omnystudio.com/listener for privacy information.

    • 23 min
    How Meeting Wellness Has Changed

    How Meeting Wellness Has Changed

    Global Wellness Institute’s Nancy Davis discusses how the pandemic has transformed the way we think about attendee wellness.

    As meeting planners navigated the Covid-19 pandemic this past year, concerns about attendee wellness transformed how events were held — or, in most cases, not held. Now, as vaccinations become more widespread and in-person gatherings are poised to fully return, it looks like one of the lasting effects of this disruptive year may be a continuing, elevated focus on the health of attendees.

    On this episode of Eventful: The Podcast for Meeting Professionals, Nancy Davis, the chief creative officer and executive director for the Global Wellness Summit and Global Wellness Institute, discusses how planners’ approach to wellness at events is likely to change after the pandemic. She shares how meetings will be planned with “wellness at the core,” how planners are shifting to a more proactive approach in instituting health measures and the changes she is instituting at this year’s Global Wellness Summit.

    This episode is sponsored by Colombia, the most welcoming country in the world for events.

    See omnystudio.com/listener for privacy information.

    • 24 min
    How to Engage Online Attendees

    How to Engage Online Attendees

    More than a year into a global pandemic, if there’s one thing meeting planners have learned, it’s that connecting with at-home attendees presents distinct challenges. In the virtual environment, every detail needs to be reconsidered, from the flow of the agenda to education formats, marketing and more. Even as in-person events return, it’s important to consider welcoming virtual attendees for hybrid gatherings.

    To discuss these points, we spoke with Melissa Park, a global event producer who has specialized in creating events for the tech industry, first at Hortonworks data software company in California, and now as an independent planner based in Australia. She recently launched a masterclass on 7 Steps to Event Success. On this episode of Eventful: The Podcast for Meeting Professionals, Northstar Meetings Group Deputy Editor Alex Palmer speaks to Park about how to keep attendee eyes on screens for virtual events. 

    This episode is sponsored by Colombia, the most welcoming country in the world for all events.

    See omnystudio.com/listener for privacy information.

    • 17 min

Customer Reviews

4.8 out of 5
12 Ratings

12 Ratings

harrylemont ,

This is great!

I am so happy that there is finally a podcast in Meetings!!! Please keep it up!

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