47 episodes

Hosted by Northstar Meetings Group, Eventful invites you to listen in on insightful conversations about hot topics in the meetings and events industry. Tune in for interviews and analysis of the editorial coverage in Meetings & Conventions, Successful Meetings, Meeting News and Incentive.

Eventful: The Podcast for Meeting Professionals Northstar Meetings Group

    • Business
    • 4.9, 11 Ratings

Hosted by Northstar Meetings Group, Eventful invites you to listen in on insightful conversations about hot topics in the meetings and events industry. Tune in for interviews and analysis of the editorial coverage in Meetings & Conventions, Successful Meetings, Meeting News and Incentive.

    Are Meeting Planners Liable if an Attendee Catches COVID-19?

    Are Meeting Planners Liable if an Attendee Catches COVID-19?

    Legal expert Jonathan Howe on the latest legal risks for meeting professionals.
     
    The COVID-19 pandemic has created plenty of legal issues for the events industry, from grappling with force majeure clauses to negotiating attrition terms that make sense. As face-to-face events slowly begin to resume in some form, one question continues to pop up: Can planners be held liable if an attendee contracts COVID at their event? It’s a tricky matter, and one that was recently addressed by Jonathan Howe, founding partner of Chicago's Howe & Hutton law firm and Northstar Meetings Group's longtime legal expert.
     
    Howe spoke with Loren Edelstein, vice president and content director for Northstar Meetings Group, during Interact Independent Planners, the latest in Northstar’s new series of half-day digital meetings for planners and suppliers. He discussed liability and contract issues and answered questions from the attendees who joined the event. On this episode of Eventful: The Podcast for Meeting Professionals, we are featuring excerpts from that conversation.

    • 32 min
    How the GBAC Star Program Is Helping Meetings to Restart Safely

    How the GBAC Star Program Is Helping Meetings to Restart Safely

    This certification helps assure event stakeholders of their venues’ commitment to health safety.
     
    As the meetings industry continues to grapple with the many challenges presented by the COVID pandemic, venues are revamping their hygiene practices in order to mitigate health risks for visitors. To help in this effort, a new certificate program from the Global BioRisk Advisory Council, a division of the worldwide cleaning industry association ISSA, has been introduced with the aim of providing meeting planners and attendees the assurance that high levels of cleanliness and safety are being followed. A handful of hotels, convention centers and cities have already signed on to this GBAC Star program, with many more in the process of gaining accreditation.
     
    On this episode of Eventful, we speak with Patricia Olinger, executive director of the Global BioRisk Advisory Council, as well as Dominic Bruno, director of facility operations for the Georgia World Congress Center — the first venue to receive the GBAC Star certification. They discuss the steps required for venues to attain certification and why this kind of program is key if face-to-face meetings are to return.

    • 31 min
    Best Practices for Hybrid Events

    Best Practices for Hybrid Events

    How to enhance the meeting experience for both in-person attendees and remote viewers

    The freeze on live-in-person events in the midst of the COVID-19 pandemic has forced many meeting planners to become more comfortable creating digital meetings. As physical gatherings slowly and haltingly return, these same planners can channel their new digital experience into the design of hybrid events, combining the in-person and remote audiences to accomplish meeting goals.                                                                         

    On this episode of Eventful: The Podcast for Meeting Professionals, we speak with a pair of experts about best practices for these hybrid events. Alex Patriquin, founder and CEO of events management platform EventGeek, believes we should be preparing for the fact that all events will soon be hybrid. Ashanti Bentil-Dhue, founder and director of virtual and hybrid-event production company EventMind, shares the four key elements vital to the success of any hybrid gathering. They discuss how to engage each audience in distinct ways, how to leverage venue and sponsor partners to enhance the experience for all involved, and why these meetings will be a big part of our collective future.

    • 26 min
    How Travel Managers Are Getting Ready for a Return to the Road

    How Travel Managers Are Getting Ready for a Return to the Road

    Elizabeth West of the BTN Group details the current and future realities of business travel.

    Not many employees are on the road right now, but travel managers have had a very busy year. Even with minimal travel volume, it’s going to take a lot of legwork to prepare companies for the safe return of business travel and meetings.
     
    Elizabeth West, editorial director of The BTN Group, has been leading regular group discussions with travel managers since the beginning of the pandemic. In her role, she oversees content for Business Travel News, Travel Procurement and The Beat.
     
    For this episode of Eventful, we talked with Elizabeth about this odd time in the corporate travel world, what will be different as business travel ramps up again.

    • 23 min
    How to Attract Sponsors for Virtual Events

    How to Attract Sponsors for Virtual Events

    While our meetings may be taking place online, they still offer many unique revenue-generating opportunities.

    Restrictions on face-to-face gatherings have led to a surge in virtual meetings. But while webcasts and digital networking sessions have proven popular, they have many planners concerned about the lack of revenue they are bringing in. Not all of the same engaging sponsorship opportunities associated with live events are available in the digital realm, but there are still plenty of creative ways to incorporate sponsor branding, exposure, messaging and complete virtual sponsorship packages for your digital events.

    On today’s episode of Eventful: The Podcast for Meeting Professionals, we feature a pair of experts on virtual sponsorships. The first is Keri Mcintosh, senior vice president of events for The Castle Group, a full-service event management and PR firm based in Boston. Keri has been working with clients who had to move their events online to develop creative sponsor programs. We’ll also hear insights from Beth Surmont, director of experience design for 360 Live Media. She recently presented at a live Northstar Meetings Group webcast, “Boosting Audience Engagement at Virtual Meetings,” and took a few minutes to speak specifically about event virtual sponsorships.

    • 23 min
    How to Make Tough Choices During Disruptive Times

    How to Make Tough Choices During Disruptive Times

    Global trend-watcher Vikram Mansharamani advises planners to consult experts when necessary, but take responsibility for the big decisions.

    At a time of such unpredictability, disruption and risk, it is hard for even the most experienced meeting planner to feel confident when making major decisions about when or whether to hold their next event, or what form it should take. To help explore how planners can make these choices, Vikram Mansharamani, a lecturer at the Harvard John A. Paulson School of Engineering and Applied Sciences and author of the just-released Think for Yourself: Restoring Common Sense in an Age of Experts and Artificial Intelligence, as well as Boombustology: Spotting Financial Bubbles Before They Burst, offers his insights.

    He spoke previously at Northstar Meetings Group’s SMU International at the end of February, just as the threat of the coronavirus was beginning to be understood. At that time, he told the audience of meeting planners and supplier, “This is a turbulent time, but there's always been turbulence. That’s not the issue. The issue is how you think about it."

    While things have changed significantly since then, that statement still seems to holds true. “We need to keep experts on tap but not on top,” he explains. “We should be using expert input to decide a path forward for ourselves, but we are responsible for understanding the big-picture story, we are responsible for understanding the context of our decisions.” 

    Here, Mansharamani walks listeners through decision-making strategies and describes why at this time when nobody has all the answers, planners ultimately must make big decisions themselves.

    • 25 min

Customer Reviews

4.9 out of 5
11 Ratings

11 Ratings

harrylemont ,

This is great!

I am so happy that there is finally a podcast in Meetings!!! Please keep it up!

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