241 episodes

What would you do if you could sit down for an hour each week with the biggest names in events and have a cup of coffee and just talk about events? Now you can with our weekly webinar, #EventIcons! Each week, we interview the biggest names in the events industry and give you, the audience, the chance to ask any question you want. Whether you do event planning, event production, meeting planning or just love events, is your time to pick their brain and see how the icons of the event industry think.

This is the audio only version. We recommend watching the video podcast at www.event-icons.com

#EventIcons - Meet The Icons Of The Events Industry (Audio‪)‬ Endless Events

    • Business
    • 4.4 • 15 Ratings

What would you do if you could sit down for an hour each week with the biggest names in events and have a cup of coffee and just talk about events? Now you can with our weekly webinar, #EventIcons! Each week, we interview the biggest names in the events industry and give you, the audience, the chance to ask any question you want. Whether you do event planning, event production, meeting planning or just love events, is your time to pick their brain and see how the icons of the event industry think.

This is the audio only version. We recommend watching the video podcast at www.event-icons.com

    The Future of Events and the Inevitable Split In Our Industry with Jason Koop

    The Future of Events and the Inevitable Split In Our Industry with Jason Koop

    We don’t mean to beat a dead horse, yet we’re saying it again: the pandemic has drastically changed the events industry and sped up the evolution of virtual and hybrid events. The process is not over, either. On the contrary: we have just begun! The future of the events industry is uncertain, but today’s #EventIcons guest thinks that it’s going to split into two huge chunks: one belonging to the digital event planner and the other one to the in-person event planner.


    Jason Koop is a writer, influencer, and the VP of business development at the Canadian Special Events Magazine. Above all, he is a fan of the events industry and is excited to see what the future will hold. Once he tried out VR, his mindset shifted forever. So, press play and get iconic with us!

    • 17 min
    Health and Wellness in the Events Industry with Johnnie White, Kristin Horstman, & Rachael Riggs

    Health and Wellness in the Events Industry with Johnnie White, Kristin Horstman, & Rachael Riggs

    We’ve all been through a lot in this past year. Health and wellness in the events industry have never mattered more than now, which is why today, Sarah welcomes not one, but three iconic guests to share what they’ve worked on since the pandemic started.


    Kristin Horstman is a senior director at Salesforce and has been on our show just recently, Johnnie White is the CEO of the American Society of Appraisers, and Rachael Riggs is a WellBeing Leader at Maritz Global Events. And what does this panel have in common? Together, they wrote a guidebook on wellness and health in the events industry and that’s what they’ll be talking about today!

    • 30 min
    Evolution of Hybrid Models for the Next Generation Event Attendee with Jim Louderback

    Evolution of Hybrid Models for the Next Generation Event Attendee with Jim Louderback

    This week’s #EventIcons guest is one of the most respected figures in digital media. He has a 20-year history in thought leadership, experiential events, and technology. Got your attention? Read on!


    This iconic guest has developed integrated digital video strategies for large media companies, including Viacom and  Discovery. And last but not least, he is the CEO of VidCon, the world’s largest convention for online video creators. Ladies and gentlemen, please welcome Jim Louderback!

    • 30 min
    Marketing a Virtual Event with Kristin Horstman

    Marketing a Virtual Event with Kristin Horstman

    #EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Today’s guest is somebody with years of experience and a lot of charisma. Meet Kristin Horstman, the senior director at Salesforce!


    Together with the rest of the world, she had to make a quick pivot to virtual events last year. Today, she shares with our audiences what she had learned. As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to!

    • 30 min
    Lessons Learned At A Hybrid Event with Kelly Knowlen

    Lessons Learned At A Hybrid Event with Kelly Knowlen

    Hybrid events are the perfect synergy between virtual and in-person events, but it can be quite challenging for event planners to put them together. That’s why in this week’s episode of #EventIcons, Sarah welcomes Kelly Knowlen to talk about the most important hybrid event tips and tricks.


    Kelly Knowlen is the executive director of sales engagement and special events at Hilton where she started building her career 28 years ago. She tells Sarah how Hilton pivoted in March 2020 and shares the resources they created to help their customers. They cover every important aspect of planning the perfect hybrid event: technology, safety measures, and audience engagement.

    • 27 min
    Experimental Virtual Events With AJ Williams!

    Experimental Virtual Events With AJ Williams!

    It's been a while since the industry made a tectonic shift to virtual events, and so far, we have covered the topic from nearly every angle imaginable. From choosing the right platform to delivering the best virtual content, we always first need to think about what kind of an experience we are providing for our virtual attendees. And who better to talk about experiential virtual events than today's event icon, AJ Williams from AJ Events who has been in the industry for over 25 years!


    Join Sarah and our lovely guest in a delightful conversation about elevating virtual and hybrid events to the next level. They focus on three types of events: fundraising events, weddings, and corporate events. Spoiler alert: the episode includes awesome party in a box ideas and a shoutout to the roaring twenties!

    • 23 min

Customer Reviews

4.4 out of 5
15 Ratings

15 Ratings

NickBorelli ,

#EventIcons RULES!

This is a must listen / watch for Event Pros. Learn what the top contributors in our industry are thinking about the areas that affect us the most.

KelvinDelvin18933 ,

Amazing info

If you want to learn about events from the best in the business- this is your podcast

StephaniePfeiffer ,

Great Energy, Useful Insights !

Love the interactive format, the enthusiasm (both of the host and guests) and the insightful conversations !

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